Safe-Guard Canada Announces David Wilke as National Training Manager for Canada

Atlanta, GA, February 13, 2017Safe-Guard Canada, Ltd. announced David Wilke as the new National Training Manager – Canada. In his new role, David will drive retail training for the growing Canadian finance and insurance market

David has over a decade of experience in the retail automotive industry in both the sales and F&I arenas, and brings a training and development expertise to Safe-Guard Canada that will add momentum to retail training initiatives.

“I am pleased to welcome David to the Safe-Guard team as National Training Manager – Canada,” said Scott Ashby, General Manager of Safe-Guard Canada. “We continue to see growth in the Canadian market and David brings a wealth of retail and F&I experience. His innovative training approach will be vital in providing our clients and their dealers the comprehensive finance and insurance training support required to deliver a first class customer experience.”

Most recently David served as the National Training Manager for LGM Financial Services, Inc., where he developed dealership training programs focused on optimizing the business office and improving customer experience. Prior to that role, David spent six years in the field as a leading Dealer Development Manager.  

“I am excited to join a progressive and ambitious company like Safe-Guard that is committed to supporting dealers and growing the market in Canada.  I look forward to providing innovative dealer training techniques, agent coaching, and building strategic partnerships with our Canadian OEM partners,” said Wilke.

About Safe-Guard Products Canada

Headquartered in Mississauga, Ontario, Safe-Guard Canada, Ltd has been serving Canadian customers since 2001 and is the leading provider of vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries. The Company develops, markets and administers the highest-quality programs and matches them with unparalleled customer service, advanced technology solutions, and industry-leading sales and marketing. Safe-Guard is a proud partner to top retailers and Original Equipment Manufacturers (OEMs) across Canada.

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