Purpose-Built
for Success

As the leading provider of customized protection products for the automotive, powersports, RV, and marine industries, our purpose-built platform delivers innovative solutions that strengthen partnerships.

Our Mission & Vision

Mission: We provide products and solutions to the motor vehicle industry that protect consumers from the perils of ownership.

Vision: A worry-free ownership experience.

Our Values

At Safe-Guard, our core values are not just buzzwords on a page; they are deeply ingrained in our company's DNA.

Dedication

Be accountable; commit and deliver.

Integrity

Act with integrity and do the
right thing.

Diversity

Welcome differences.

Customer Focused

Seek first to understand and meet our customers’ needs.

Leadership

Be inspiring.

Innovation

Be creative and drive change.

Collaboration

Join together and work unitedly.

Knowledge

Pursue growth and learning.

Our Story

Over the past 30 years, Safe-Guard has evolved from a traditional third-party administrator to a next-gen Protection Products Platform that delivers comprehensive, scalable, and innovative protection products and solutions.
1992
Safe-Guard Products International is founded on the principle of providing world-class automotive protection products.
1998
Partnered with AutoNation to provide branded solutions, field support, and programs to service customers and scale growth.
2001
Entered into the Canadian market with lease protection products. Today, Safe-Guard Canada protects more than 260,000 customers.
2003
Partnered with our first automotive original equipment manufacturer (OEM).
2006
Entered the RV industry through our partnership with Camping World
2007
Launched Safe-Guard University, a modern, comprehensive, and innovative F&I training program.
2007
Entered into the powersports industry.
2008
Sold our first marine protection product.
2009
Announced partnership with Carmax
2013
Partnered with Hyundai Capital America to launch a full-suite of protection products
2015
Launched suite of protection products for Nissan Canada
2014
Partnered with Toyota Financial Services to launch a full suite of protection products
2017
Launched a full-suite of protection products for Volkswagen Financial Services
2021
Introduced our first electric vehicle protection product, catering to the growing market of EV owners.
2023
Acquired Dealer Solutions and Design to expand our services beyond the F&I department for auto dealerships.
2024
Opened call center in Greenville, South Carolina

Leading the Way

Safe-Guard’s executive team is comprised of visionary leaders and industry experts in the automotive and vehicle protection sectors. To stand out in a competitive space, our leadership cultivates a culture of excellence and relentlessly endeavors to create comprehensive, scalable, and innovative protection products that define our industry.
Randy Barkowitz

Randy Barkowitz

Chief Executive Officer
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Randy Barkowitz

Chief Executive Officer

Randy Barkowitz has more than 16 years of executive leadership experience in the extended protection product space. Randy has been leading Safe-Guard since 2008 when he joined as CFO. He was named CEO of Safe-Guard Products in 2011 and is responsible for the strategic direction of the company. Prior to joining Safe-Guard, Randy served as President of Warranty Corporation of America and COO of Asurion Extended Warranty.

David Pryor

David Pryor

President
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David Pryor

President

David Pryor joined Safe-Guard in 2013, bringing over 15 years of automotive OEM experience to our clients. Before joining Safe-Guard, David led the Jaguar brand in North America. Before that, he was the Vice President of Marketing at Porsche Cars North America. He has served in a variety of functions in the automotive industry including marketing, product development, finance, aftersales, and CRM. With his deep automotive and OEM experience, David oversees account management, product management, business development, and marketing.

Jardon Bouska

Jardon Bouska

Chief Operating Officer
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Jardon Bouska

Chief Operating Officer

Jardon Bouska joined Safe-Guard in early 2014 as Chief Operating Officer. Jardon is responsible for leading Safe-Guard’s day-to-day operations including call center operations, claims administration, contract processing, and supply chain management. With over 25 years of experience, he has worked in strategic management, business development, and daily operations in both corporate and startups. Prior to joining Safe-Guard, Jardon was the Division President for Biller Solutions at FISERV, which offers electronic billing and payment technologies.

Jeff Koenig

Jeff Koenig

Chief Financial Officer
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Jeff Koenig

Chief Financial Officer

Jeff Koenig has over 30 years in the financial, insurance, and warranty sectors. He has served in senior financial and operational roles for both public companies and private equity–backed organizations, including as COO/CFO of Beazley’s U.S. operations and as CFO of Amerisafe, Meadowbrook, and Ability Resources. Earlier in his career, Jeff served in several senior financial positions for Executive Risk and began his career at PricewaterhouseCoopers.

Kaizer Siraj

Kaizer Siraj

Chief Information Officer
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Kaizer Siraj

Chief Information Officer

Kaizer Siraj joined Safe-Guard in June of 2012 as Chief Information Officer and is responsible for overseeing Safe-Guard’s Protection Products Platform and technology-based solutions. Kaizer brings more than 22 years of experience in information technology, including strategic planning, acquisition and integrations, customer care, and marketing. He has led global implementation and product launches and run software development centers across Asia, Europe, and the Americas, including in C-level leadership roles in companies within the wireless and warranty/insurance industries.

Sylvia Taylor

Sylvia Taylor

Chief Human Resources Officer
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Sylvia Taylor

Chief Human Resources Officer

Sylvia Taylor, an experienced HR professional, joined Safe-Guard Products International in 2013 as the Senior Vice President of Human Resources. With a diverse work background, Sylvia has operated in various U.S. and international environments, including for The Weather Channel, AutoTrader.com, General Motors, PepsiCo, ExxonMobil, and Target. Sylvia is an active member of the Human Resources Leadership Forum (HRLF) and has served on the executive advisory board of the National Association of African Americans in Human Resources (NAAAHR). Recognized for her achievements, Sylvia has been honored with several awards, including being named one of the Top 10 Breakaway Leaders by the Global Human Resources Leadership Summit and receiving the Most Powerful and Influential Woman award from the National Diversity Council. Additionally, she was recognized as one of the Top Influential Women in Corporate America by Savoy Magazine.

Damon Wiener

Damon Wiener

General Counsel
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Damon Wiener

General Counsel

Damon Wiener joined Safe-Guard in 2007 as Senior Vice President and General Counsel. Damon has more than 20 years of experience in the insurance and warranty industry. Damon began his career working for Georgia Insurance and Safety Fire Commissioner John W. Oxendine as an enforcement attorney and has subsequently held various legal positions supporting both the underwriter and administrator sides of the finance & insurance business. With his industry expertise, Damon oversees the Legal and Compliance Department and represents the company in various industry associations, such as the Motor Vehicle Protection Products Association (MVPPA), which he helped establish and currently presides over as President. He is also an active member of Service Contract Industry Council (SCIC) and Guaranteed Asset Protection Alliance (GAPA) and currently serves as a board member with Consumer Credit Industry Association (CCIA).

Grow with Us

Ready to grow your career? We believe that exceptional people, diversity, and innovation are the driving forces behind Safe-Guard's success. To achieve greatness, we’re looking for energetic, entrepreneurial, and empathetic individuals to join our team and take their careers to the next level with us.
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Utilize our resources to learn how to improve your sales and service performance, maximize the benefits of our Protection Products Platform, and stay updated on the latest industry trends.
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