Purpose-Built
for Success

As the leading provider of customized protection products for the automotive, powersports, RV, and marine industries, our purpose-built platform delivers innovative solutions that strengthen partnerships.

Our Mission & Vision

Mission: We provide products and solutions to the motor vehicle industry that protect consumers from the perils of ownership.

Vision: A worry-free ownership experience.

Our Values

At Safe-Guard, our core values are not just buzzwords on a page; they are deeply ingrained in our company's DNA.

Dedication

Be accountable; commit and deliver.

Integrity

Act with integrity and do the
right thing.

Diversity

Welcome differences.

Customer Focused

Seek first to understand and meet our customers’ needs.

Leadership

Be inspiring.

Innovation

Be creative and drive change.

Collaboration

Join together and work unitedly.

Knowledge

Pursue growth and learning.

Our Story

Over the past 30 years, Safe-Guard has evolved from a traditional third-party administrator to a next-gen Protection Products Platform that delivers comprehensive, scalable, and innovative protection products and solutions.
1992
Safe-Guard Products International is founded on the principle of providing world-class automotive protection products.
1998
Partnered with AutoNation to provide branded solutions, field support, and programs to service customers and scale growth.
2001
Entered into the Canadian market with lease protection products. Today, Safe-Guard Canada protects more than 260,000 customers.
2003
Partnered with our first automotive original equipment manufacturer (OEM).
2006
Entered the RV industry through our partnership with Camping World
2007
Launched Safe-Guard University, a modern, comprehensive, and innovative F&I training program.
2007
Entered into the powersports industry.
2008
Sold our first marine protection product.
2009
Announced partnership with Carmax
2013
Partnered with Hyundai Capital America to launch a full-suite of protection products
2015
Launched suite of protection products for Nissan Canada
2014
Partnered with Toyota Financial Services to launch a full suite of protection products
2017
Launched a full-suite of protection products for Volkswagen Financial Services
2021
Introduced our first electric vehicle protection product, catering to the growing market of EV owners.
2023
Acquired Dealer Solutions and Design to expand our services beyond the F&I department for auto dealerships.
2024
Opened call center in Greenville, South Carolina

Leading the Way

Safe-Guard’s executive team is comprised of visionary leaders and industry experts in the automotive and vehicle protection sectors. To stand out in a competitive space, our leadership cultivates a culture of excellence and relentlessly endeavors to create comprehensive, scalable, and innovative protection products that define our industry.
Randy Barkowitz

Randy Barkowitz

Executive Chairman
Close Bio

Randy Barkowitz

Executive Chairman

Randy Barkowitz has more than 16 years of executive leadership experience in the extended protection product space. Randy has been leading Safe-Guard since 2008 when he joined as CFO. He was named CEO of Safe-Guard Products in 2011 and is responsible for the strategic direction of the company. Prior to joining Safe-Guard, Randy served as President of Warranty Corporation of America and COO of Asurion Extended Warranty. Randy was named Executive Chairman in 2024.

David Pryor

David Pryor

President & Chief Executive Officer
Close Bio

David Pryor

President & Chief Executive Officer

David Pryor joined Safe-Guard in 2013, bringing over 15 years of automotive OEM experience to our clients. Before joining Safe-Guard, David led the Jaguar brand in North America. Before that, he was the Vice President of Marketing at Porsche Cars North America. He has served in a variety of functions in the automotive industry including marketing, product development, finance, aftersales, and CRM. With his deep automotive and OEM experience, David oversees account management, product management, business development, and marketing.

Darin Cline

Darin Cline

Chief Operating Officer
Close Bio

Darin Cline

Chief Operating Officer

Darin Cline joined Safe-Guard in 2024 as Chief Operating Officer. Darin is responsible for leading Safe-Guard’s day-to-day operations including call center operations, claims administration, contract processing, and supply chain management. With over 20 years of financial services experience, he has worked in strategic management, business development, and daily operations in both corporate and startups. Prior to joining Safe-Guard, Darin held leadership roles at Capital One and Goldman Sachs.

Kaizer Siraj

Kaizer Siraj

Chief Information Officer
Close Bio

Kaizer Siraj

Chief Information Officer

Kaizer Siraj joined Safe-Guard in June of 2012 as Chief Information Officer and is responsible for overseeing Safe-Guard’s Protection Products Platform and technology-based solutions. Kaizer brings more than 22 years of experience in information technology, including strategic planning, acquisition and integrations, customer care, and marketing. He has led global implementation and product launches and run software development centers across Asia, Europe, and the Americas, including in C-level leadership roles in companies within the wireless and warranty/insurance industries.

Sylvia Taylor

Sylvia Taylor

Chief Human Resources Officer
Close Bio

Sylvia Taylor

Chief Human Resources Officer

Sylvia Taylor, an experienced HR professional, joined Safe-Guard Products International in 2013 as the Senior Vice President of Human Resources. With a diverse work background, Sylvia has operated in various U.S. and international environments, including for The Weather Channel, AutoTrader.com, General Motors, PepsiCo, ExxonMobil, and Target. Sylvia is an active member of the Human Resources Leadership Forum (HRLF) and has served on the executive advisory board of the National Association of African Americans in Human Resources (NAAAHR). Recognized for her achievements, Sylvia has been honored with several awards, including being named one of the Top 10 Breakaway Leaders by the Global Human Resources Leadership Summit and receiving the Most Powerful and Influential Woman award from the National Diversity Council. Additionally, she was recognized as one of the Top Influential Women in Corporate America by Savoy Magazine.

Joe Zhang

Joe Zhang

Chief Financial Officer
Close Bio

Joe Zhang

Chief Financial Officer

Joe Zhang has been Safe-Guard’s Chief Financial Officer since 2024. At Safe-Guard since 2013, he previously served as Vice President of Strategy and Analytics where he led sales analytics, corporate development, and strategic planning, contributing to key milestones, such as the acquisition of Dealer Solutions and Design. With expertise in finance and strategy, Joe focuses on fostering strategic alignment across departments and ensuring operational excellence. Committed to innovation and growth, he leverages Safe-Guard’s strong financial foundation to deliver exceptional value to partners and customers.

Damon Wiener

Damon Wiener

General Counsel
Close Bio

Damon Wiener

General Counsel

Damon Wiener joined Safe-Guard in 2007 as Senior Vice President and General Counsel. Damon has more than 20 years of experience in the insurance and warranty industry. Damon began his career working for Georgia Insurance and Safety Fire Commissioner John W. Oxendine as an enforcement attorney and has subsequently held various legal positions supporting both the underwriter and administrator sides of the finance & insurance business. With his industry expertise, Damon oversees the Legal and Compliance Department and represents the company in various industry associations, such as the Motor Vehicle Protection Products Association (MVPPA), which he helped establish and currently presides over as President. He is also an active member of Service Contract Industry Council (SCIC) and Guaranteed Asset Protection Alliance (GAPA) and currently serves as a board member with Consumer Credit Industry Association (CCIA).

Alen Gong

Alen Gong

Chief Risk Officer
Close Bio

Alen Gong

Chief Risk Officer

Alen Gong, Safe-Guard’s Chief Risk Officer, has been with the company since 2016, driving the modernization of its Risk Management function. Previously serving as chief actuary, he ensured the sustainability and performance of Safe-Guard’s protection products portfolio. In his new role, Alen leverages his expertise in actuarial science, financial risk management, and the F&I industry to strengthen risk mitigation strategies. He also leads data governance efforts, utilizing Safe-Guard’s industry-leading data to support innovation and client growth.

Grow with Us

Ready to grow your career? We believe that exceptional people, diversity, and innovation are the driving forces behind Safe-Guard's success. To achieve greatness, we’re looking for energetic, entrepreneurial, and empathetic individuals to join our team and take their careers to the next level with us.
Resources

Elevate Your F&I Performance

Utilize our resources to learn how to improve your sales and service performance, maximize the benefits of our Protection Products Platform, and stay updated on the latest industry trends.
See All Resources