Purpose-Built
for Success

As the leading provider of customized protection products for the automotive, powersports, RV, and marine industries, our purpose-built platform delivers innovative solutions that strengthen partnerships.

Partner with Us

Our Mission & Vision

Mission: We provide products and solutions to the motor vehicle industry that protect consumers from the perils of ownership.

Vision: A worry-free ownership experience.

Our Values

At Safe-Guard, our core values are not just buzzwords on a page; they are deeply ingrained in our company’s DNA.

Dedication

Be accountable; commit and deliver.

Integrity

Act with integrity and do the
right thing.

Diversity

Welcome differences.

Customer Focused

Seek first to understand and meet our customers’ needs.

Leadership

Be inspiring.

Innovation

Be creative and drive change.

Collaboration

Join together and work unitedly.

Knowledge

Pursue growth and learning.

Our Story

Over the past 30 years, Safe-Guard has evolved from a traditional third-party
administrator to a next-gen Protection Products Platform that delivers
comprehensive, scalable, and innovative protection products and solutions.

1992
Safe-Guard Products International is founded on the principle of providing world-class automotive protection products.
1998
Partnered with AutoNation to provide branded solutions, field support, and programs to service customers and scale growth.
2001
Entered into the Canadian market with lease protection products. Today, Safe-Guard Canada protects more than 260,000 customers.
2003
Partnered with our first automotive original equipment manufacturer (OEM).
2006
Entered the RV industry through our partnership with Camping World
2007
Launched Safe-Guard University, a modern, comprehensive, and innovative F&I training program.
2007
Entered into the powersports industry.
2008
Sold our first marine protection product.
2009
Announced partnership with Carmax
2013
Partnered with Hyundai Capital America to launch a full-suite of protection products
2014
Partnered with Toyota Financial Services to launch a full suite of protection products
2015
Launched suite of protection products for Nissan Canada
2017
Launched a full-suite of protection products for Volkswagen Financial Services
2021
Introduced our first electric vehicle protection product, catering to the growing market of EV owners.
2023
Acquired Dealer Solutions and Design to expand our services beyond the F&I department for auto dealerships.
2024
Opened call center in Greenville, South Carolina

Leading the Way

Safe-Guard’s executive team is comprised of visionary leaders and industry experts in the automotive and vehicle protection sectors. To stand out in a competitive space, our leadership cultivates a culture of excellence and relentlessly endeavors to create comprehensive, scalable, and innovative protection products that define our industry.

Grow with Us

Ready to grow your career? We believe that exceptional people, diversity, and innovation are the driving forces behind Safe-Guard’s success. To achieve greatness, we’re looking for energetic, entrepreneurial, and empathetic individuals to join our team and take their careers to the next level with us.

Resources

Elevate Your F&I Performance

Utilize our resources to learn how to improve your sales and service performance, maximize the benefits of our Protection Products Platform, and stay updated on the latest industry trends.

See All Resources