New investment poised to accelerate growth; Continued partnership with Stone Point Capital

ATLANTA, July 15, 2024 – Safe-Guard Products International, LLC, a leading provider of third-party private label finance and insurance protection products for the automotive, RV, marine, and powersports industries, today announced that it has closed on a majority investment from Hellman & Friedman, one of the world’s largest private equity firms.

The strategic partnership is set to propel Safe-Guard’s growth and solidify its position as the premier provider of finance and insurance products and solutions in the sector. Stone Point Capital LLC, a longstanding investor in Safe-Guard, will continue to partner with the company and participate on Safe-Guard’s board.

Safe-Guard’s management team will continue to drive the success of the business for the benefit of its partners, their customers and other stakeholders. In connection with the transaction, Randy Barkowitz is assuming a board-level leadership role as full-time Executive Chairman, while David Pryor is continuing in his role as President and assuming the responsibility of Chief Executive Officer of Safe-Guard.

“We are thrilled to welcome Hellman & Friedman as our new majority investor,” said Barkowitz. “Safe-Guard’s commitment to excellence remains steadfast. With Hellman & Friedman’s backing and Stone Point’s continued support, we are positioned to deliver even more innovative solutions, superior service and unmatched value to our partners and their customers.”

Hellman & Friedman, renowned for its focus on helping industry leaders reach new heights, fully embraces Safe-Guard’s unique strategy and the strength of its management team. The investment highlights Hellman & Friedman’s commitment to supporting Safe-Guard in delivering F&I products, dealer service, customer satisfaction, and technology solutions. Through this investment, Safe-Guard will gain additional resources to invest in its people, processes, and technology.

“Safe-Guard is a differentiated provider of private label protection products, offering value to dealers, strategic partners and consumers,” said Hunter Philbrick, Partner at Hellman & Friedman. “The business has built an impressive reputation for its high-quality products and service, and we are excited to partner with the talented management team and provide additional firepower to support the company’s strategic priorities. We see several significant growth opportunities and look forward to working together to realize the immense potential ahead.”

Based in Atlanta, Safe-Guard’s industry-defining Protection Products Platform delivers frictionless service, consistency, and customer-centric solutions to more than 19 million consumers who are protected under contracts administered by Safe-Guard.

Goldman Sachs & Co. LLC and SPC Capital Markets LLC acted as financial advisors to Safe-Guard and Debevoise & Plimpton LLP served as legal counsel to the company. Jefferies LLC was the lead financial advisor to Hellman & Friedman, with Waller Helms also providing financial advice and Kirkland & Ellis acting as legal counsel.


About Safe-Guard Products International

Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine, and motorcycle/powersports industries. Through its Protection Products Platform, Safe-Guard develops the highest-quality programs and matches them with unparalleled customer service and advanced technology solutions, which are fostered by superior sales and marketing support. Visit for more information.

About Hellman & Friedman

Hellman & Friedman is a preeminent global private equity firm with a distinctive investment approach focused on a limited number of large-scale equity investments in high-quality growth businesses. H&F seeks to partner with world-class management teams where its deep sector expertise, long-term orientation, and collaborative partnership approach enable companies to flourish. H&F targets outstanding businesses in select sectors, including technology, financial services, healthcare, consumer services & retail, and information, content & business services.

Since its founding in 1984, H&F has invested in over 100 companies. The firm is currently investing its tenth fund, with over $24 billion of committed capital, and has over $115 billion in assets under management as of March 31, 2024. Learn more about H&F’s defining investment philosophy and approach to sustainable outcomes at

About Stone Point Capital
Stone Point is an alternative investment firm based in Greenwich, CT, with more than $55 billion of assets under management. Stone Point targets investments in companies in the global financial services industry and related sectors. The firm invests in alternative asset classes, including private equity through its flagship Trident Funds and credit through commingled funds and separately managed accounts. In addition, Stone Point Capital Markets supports our firm, portfolio companies and other clients by providing dedicated financing solutions. For more information on Stone Point, please visit:

ATLANTA, January 25, 2024 – Safe-Guard Products International, LLC, the leading provider of branded protection products for the automotive, RV, powersports, and marine industries announced the launch of its redesigned website. This signifies the company’s digital transformation from a third-party administrator (TPA) to a Protection Products Platform that delivers frictionless service, consistency, and customer-centric solutions.

This transformation is the result of a purposeful digital strategy designed to leverage the company’s 30 years of data and applications that drive key metrics, business decisions, and enhanced service capabilities. At the forefront of the F&I industry, Safe-Guard delivers protection products and solutions that drive sustainable, scalable growth.

“A one-size-fits-all approach to protection products isn’t enough in today’s market, especially considering the various generational groups that currently drive spending,” says Safe-Guard CEO Randy Barkowitz. “For many years, we have set out to change the industry, drive innovation, and enhance transparency. Our evolution from a traditional TPA to a Protection Products Platform allows us to grow with our customers, no matter how their needs change over time.”

Serving a diverse customer base, the company has fully embraced changes in the F&I industry to meet the market demand of vehicle owners. The company’s digital transformation mirrors the broad changes happening across the automotive sector, promising to dynamically reshape the industry landscape for the better.

“The new website is a powerful representation of our company, our people, and our commitment to innovation,” says Safe-Guard President, David Pryor. “Through the integration of data and advanced analytics, we’ve successfully transformed Safe-Guard into a Protection Products Platform that will drive sustainable and scalable growth for our customers.”

Safe-Guard’s dedication to innovation and customer centricity has positioned them as the leader in the F&I industry, and the new website showcases this commitment to meet the evolving needs of its customers. This unwavering dedication remains essential as the company transitions to a new era as a Protection Products Platform.


Taking care of your boat both in and out of the water is key to enjoying every journey.

To help keep your boat in top-notch condition at all times, owners need to implement a combination of preventative measures and consistent upkeep. This proactive approach not only increases your enjoyment of the vessel but also preserves its value for a potential sale in the future.

Let’s get into some of the most effective ways you can keep your boat in pristine condition all of the time.

Wash and Rinse

Keeping your boat in excellent condition starts with washing the hull and deck on a regular basis.

Algae and salt water can not only destroy paint but buildup can also impede your speed on the water because your hull is not cutting a clean line through the water. Your boat should always get a rinse after it is exposed to saltwater, but for a more thorough cleaning, all you need is soap, water, and a soft washcloth. Don’t use abrasive cleaners like bleach, which can cause damage. Make sure to dry well before buffing and waxing.

Wax to Prevent Damage

While waxing is labor intensive, it is a necessary process to prevent corrosion as well as keep your paint job, graphics, striping, hull decals, and decking intact. Waxing also helps reduce the impact of damage caused by UV rays.

Polish Your Boat Metal

Railings and other metal fixtures can corrode if not protected and polished, especially if your boat is exposed to salt water frequently. Chipping and rusting on any part of your boat can reduce its overall beauty and value, so investing time in preventative care is well worth the effort.

Keep Windows Clean

Glass windows require much less upkeep, but taking care of your acrylic or plastic windows can add years to their life. Windows made with acrylic or vinyl are especially challenging because vinyl will start to become yellow and brittle if not cleaned properly. Plus, acrylic windows are easily scratched when salt and dirt build up. For vinyl and acrylic windows, just use mild soap and water for cleaning and stay away from chemicals that could damage the surface or lead to discoloration.

Clean and Protect Interiors

UV rays, mildew, and dirt can also cause damage to your upholstery and canvas components. Wipe down and clean with appropriate cleaners regularly and use protectants for fabrics to prevent staining and further damage from UV rays.


Try to store your boat in a dry, covered area to ensure the best conditions for reducing potential damage like mildew or mold growth.

If your boat is stored somewhere tropical, mildew can develop, which can be challenging to get rid of. To prevent mildew growth, you’ll need to ensure proper ventilation and ideally have someone go in and run the AC weekly if possible. Additionally, use a boat cover whenever you’re not using your vessel to protect it from the elements.

Mechanical and Electric Maintenance

Your engine, battery, and associated mechanical systems are the heart and soul of your boat and require dedicated care.

To ensure your boat is always in peak condition, make sure to have regularly scheduled mechanical and electric inspections so you can catch issues before they become full-blown problems. This is especially important when wintering a boat and bringing it back online for the summer boating season.

A Worry-Free Boating Experience

Staying vigilant with all of the above will ensure that you keep your boat in pristine condition for its lifetime, so you can enjoy your adventures to the maximum. Plus, if you’re ever ready to sell, those same practices will ensure your boat holds its value and make it much more appealing to potential buyers.

From boats to water toys, your marine equipment is faced with a plethora of unpredictable elements every time you hit the water.

Boats are complicated machines that utilize everything from advanced propulsion systems to living systems that bring the comforts of home to the water. Manufacturer warranties can be limited in the type of coverage they offer, which is why buyers often turn to added protection for necessary protection. Added protection helps ensure that if things go wrong beyond the initial manufacturer warranty period, you have financial protection from potentially costly repairs.

Let’s get into why you should consider added protection for your marine equipment.

Marine Equipment Is Vulnerable and Is Expensive to Repair

Marine equipment operates in some of the harshest conditions on the planet. Whether it’s navigating unfamiliar waters, sitting in the sun (literally) for years on end, or simply being exposed to salt water, the equipment goes through a lot of wear and tear that can leave it vulnerable to damage.

Also, the process of repairing a boat is not as simple as driving it to the shop and popping the boat up on a lift. Working on boats can take many, many labor hours and often requires someone with specialized knowledge to get involved.

Added Protection Provides a Myriad of Benefits

Added protection, such as Marine Mechanical Protection, gives you peace of mind knowing you are financially covered for unexpected repair costs.

Coverage typically includes repair and replacement of parts while certain plans also come with maintenance protection, which helps ensure you stick to regular maintenance so your boat or other marine equipment is always in pristine condition. Ensuring your equipment is in excellent condition all of the time will help your equipment hold its value and extend its lifespan.

In addition, marine equipment that is sold with added Protection is viewed favorably on the resale market.

Types of Added Protection

Added protection typically varies in length, coverage, and deductible options.

These helpful plans cover the cost of repairs for certain issues that might arise after the original warranty expires. This can include mechanical breakdowns, system failures, and sometimes even routine wear and tear, depending on the policy. Opting for added arotection can provide peace of mind, ensuring that unexpected repair costs won’t disrupt your enjoyment of the water.

Discuss the coverage limitations of each plan option with your marina or dealer so you can make an informed decision on a protection plan that aligns with your boating needs and budget.

Protect Your Investment with Added Protection

Purchasing marine added protection offers several key benefits including peace of mind knowing that potential future repairs are covered and predictable budgeting without the worry of unexpected expenses.

Additionally, products with transferable added protection can have higher resale values. This coverage often provide access to expert service and can include broader coverage than the original warranty, including protection against wear and tear or accidental damage.


Technological innovation and eco-conscious practices are shaking up the marine industry and forever changing the boating experience for those who love to hit the water.

From energy-efficient propulsion options and 3D click-and-print parts to artificially enhanced skipping, boating components and systems are becoming more advanced in order to make daily operation and upkeep much simpler. These advancements are especially helpful for boaters who are new to the industry and may lack the experience to navigate the complexities of boating.

Let’s get into what you need to know about emerging marine trends.

AI-Assisted Navigation and Docking

Artificial intelligence is poised to revolutionize the boating experience.

Forward-thinking manufacturers have already adopted AI systems that allow your boat to dock without a skipper’s input. This same intelligence assesses everything from wind speed to docking distance and even objects in the path to allow for a smooth and steady docking experience.

AI-assisted navigation allows owners much more freedom. Of course, this freedom may not be something everyone wants as for some boaters, the joy is in the navigation itself. At this point, AI navigation and docking is just an option on a small number of boats, but that number is likely to continue to grow as newer boaters purchase boats.

Autonomously Driven Boats

Taking it one step further from AI-assisted navigation is the autonomous boat.

You will soon be able to take your boat on the water, program your destination, and let your boat navigate for you. This technology is not something long off in the future—it is available right now. Autonomous land vehicles have already been tested on the road and similar technology is on the way for boats, meaning more and more people will be able to purchase and own boats without ever having to skipper themselves.

For those who are new to the experience, this level of autonomy is a game changer.

Green Propulsion Solutions

Sustainable propulsion that minimizes the negative impact on marine ecosystems with electric and hybrid systems is becoming more common on newer boating platforms. Electric and hybrid systems provide a green solution to combustion engines that are cleaner and quieter. Additionally, the integration of solar power as a renewable source of energy for boaters is helping reduce a boat’s carbon footprint on the water.

Plug-in Options at Berth

With attention to reducing greenhouse gas emissions and implementing sustainable solutions, more and more shore power connections are being opened up at marinas. These connections allow boats to plug into an electric grid on land while they are docked, thereby reducing engine use.

Remote Monitoring

Most boats spend a lot of time alone without the supervision of their owner, which means anything from theft to a system failure can occur without the boat owner’s knowledge.

However, thanks to the Internet of Things (loT), real-time vessel management is now possible from anywhere. Currently, this is done by mounting or hardwiring sensors to different devices which then transmit data to a smart device. Operators can check everything from fuel consumption to conditions of mechanical systems and even weather at all times.

3D Printed Marine Products

3D printing technology has revolutionized the way many things are built and has also found a home in the marine industry.

While initially viewed as a more environmentally friendly way to produce spare parts, 3D printed boats are now hitting the water due to their overall flexibility of design and execution. How advanced is this technology? Boating enthusiasts can expect complete print-to-order boats not too far in the future.

Exciting Times Are Ahead for Boating Enthusiasts

It’s an exciting time in the marine industry with great changes happening now that will have a massive impact on generations of future boaters.

From green engine solutions to the integration of AI for increased safety and ease of navigation, the marine industry is already much evolved from what it was a decade ago, and the future looks like it’s going to lean towards eco-conscious, AI-enhanced marine experiences that allow boating owners to experience the pleasure of being on the water with family and friends, but with much less hassle and worry.

Considering an extended vehicle warranty? Don’t let misconceptions cloud your judgment!

Extended warranties can provide a crucial cushion of protection when you need it most. In this article, we’ll debunk the common myths, so you can make an informed decision. 

Understanding Extended Vehicle Warranties 

Extended vehicle warranties, also known as service contracts, provide coverage for certain repairs and maintenance services beyond the manufacturer’s warranty period. While the manufacturer’s warranty typically lasts for a few years or a certain mileage, an extended warranty kicks in once that coverage expires.  

Some people mistakenly believe that extended warranties are redundant, assuming that their vehicles are adequately covered by the manufacturer’s warranty. However, unexpected repairs can be financially crippling without an extended warranty. We’ll delve into the cost-effectiveness of extended warranties and explore whether they truly deliver on their promises. 

The Value of Extended Vehicle Warranties 

One common misconception is that extended warranties only benefit the dealer. However, they can actually provide peace of mind for vehicle owners by minimizing unexpected out-of-pocket expenses. With the increasing complexity of modern vehicles and the potential for costly repairs, having an extended warranty can offer financial protection and assurance. 

Extended warranties can also be transferable, potentially increasing the resale value of the vehicle, which can be an attractive selling point for prospective buyers. 

Expense vs. Investment 

There’s a prevailing belief that extended warranties are not worth the investment, as they may not cover the necessary repairs or may have stringent terms and conditions. However, this is not always the case.  

While it’s essential to carefully review the coverage details and exclusions, many extended warranties offer comprehensive protection for a wide range of mechanical and electrical components. 

Another misconception is that extended warranties are overly expensive. In reality, the cost of an extended warranty can vary depending on factors such as the vehicle’s make and model, mileage, and the level of coverage desired. By comparing different options and considering the potential savings on future repairs, an extended warranty can prove to be a prudent investment. 

The Cost of Extended Vehicle Warranties 

The cost of an extended vehicle warranty is influenced by various factors, including the age and mileage of the vehicle, the coverage level, and the provider. While some may view the upfront cost as a deterrent, it’s essential to consider the potential long-term savings and peace of mind that an extended warranty can offer. 

When weighing the cost of an extended warranty, it’s crucial to assess the likelihood of major repairs and the associated expenses. By having a clear understanding of the coverage details and the anticipated benefits, you can make an informed decision regarding the value of an extended warranty for your vehicle. 

What Is Covered by Extended Vehicle Warranties? 

Extended warranties typically cover repairs for components such as the engine, transmission, electrical systems, and other vital parts of the vehicle. However, it’s important to carefully review the terms and conditions to understand the specific inclusions and exclusions. Some extended warranties may also offer additional benefits, such as roadside assistance and rental car reimbursement. 

Understanding the scope of coverage is crucial when evaluating the suitability of an extended warranty for your vehicle. By gaining clarity on what is covered and any limitations, you can assess the overall value and protection provided by the extended warranty. 

Weighing the Pros and Cons  

Like any financial decision, there are both advantages and considerations to weigh when evaluating an extended vehicle warranty. On the positive side, an extended warranty can offer peace of mind, potential cost savings on repairs, and added resale value for the vehicle. It can also provide convenience through included benefits such as roadside assistance. 

However, it’s important to consider the potential drawbacks, such as the upfront cost of the warranty, the coverage limitations, and the possibility that certain repairs may not be covered. Evaluating the pros and cons in relation to your specific vehicle and driving habits can help you determine whether an extended warranty aligns with your needs and priorities. 

Dos and Don’ts When Considering an Extended Vehicle Warranty 

When contemplating an extended vehicle warranty, it’s crucial to do thorough research and consider the following dos and don’ts: 


  • Research reputable warranty providers and compare coverage options. 
  • Understand the terms, conditions, and limitations of the extended warranty.
  • Consider the potential long-term benefits and savings on future repairs. 
  • Seek clarity on the claims process and authorized repair facilities. 


  • Overlook the details of the coverage, exclusions, and deductibles.
  • Rush into purchasing an extended warranty without carefully assessing your vehicle’s needs.
  • Assume that all extended warranties offer the same level of coverage and benefits. 
  • Neglect to inquire about the transferability and cancellation policy of the extended warranty.

How to Choose the Right Extended Vehicle Warranty 

Choosing the right extended vehicle warranty involves a thoughtful evaluation of your vehicle’s age, mileage, anticipated usage, and long-term ownership plans. By aligning the coverage options with your specific needs and budget, you can select an extended warranty that provides valuable protection and peace of mind. The dealers at your local dealership are experts in the range of terms and coverage options for their plan offerings. Discussing your options with them can empower you to make a well-informed decision.  

Take Your Driving Experience to the Next Level with Extended Warranties  

Extended vehicle warranties are valuable considerations for protecting your investment and minimizing the financial impact of unexpected repairs. By debunking common misconceptions and understanding the benefits, costs, and coverage details, you can make a well-informed decision regarding the suitability of an extended warranty for your vehicle. 

Atlanta, GA, January 25, 2023 – Safe-Guard Products International, LLC, the leading provider of branded protection products for the automotive, RV, powersports and marine industries, announces the retirement of Executive Chairman Dave Duncan. Duncan was an essential part of the Safe-Guard family from early on and most recently has served as executive chairman since 2020. While boasting over three decades of finance and insurance experience, Duncan’s impact will be missed by the Safe-Guard team.

“Dave has a unique wealth of industry knowledge and a focus on creating innovative client solutions that positioned Safe-Guard for a dynamic future growth. We would like to thank Dave for his dedication and contributions to our organization and wish him all the best in his future endeavors,” stated David Pryor, president of Safe-Guard.

During his time at Safe-Guard, Duncan has held roles as senior vice president, president and executive chairman, respectively. Prior to joining Safe-Guard, Duncan was president and CEO of Diversified Automotive Group and held numerous management positions in automotive retail.

“Throughout his career at Safe-Guard, Dave was instrumental in the creation and implementation of our strategic vision and plan, and he has been truly dedicated to our organization and its mission,” said Safe-Guard CEO Randy Barkowitz.

Under Duncan’s leadership as executive chairman, Safe-Guard successfully broadened its product offerings, expanded into new channels, and released a range of branded solutions for clients and dealers. Throughout his 27 years with Safe-Guard, Duncan played a significant role in the company’s growth and success by advancing sales, marketing and development efforts, acting as a key player in expanding the company’s reach through the OEM, national retail and agent channels. Duncan also led the deployment of turnkey programs for the company’s F&I business units, demonstrating strong leadership throughout his tenure.


About Safe-Guard Products International

Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading provider of vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries. The company develops, markets and administers the highest-quality programs and matches them with unparalleled customer service, advanced technology solutions and industry-leading sales and marketing. Safe-Guard is a proud partner to top retailers, original equipment manufacturers (OEMs) and independent agents across the United States and Canada. Visit for more information.

Atlanta, GA, November 7, 2022 – Safe-Guard Products International, LLC, the leading provider of branded protection products for the automotive, RV, powersports and marine industries, is celebrating its 30th anniversary. The company is focused on closing out a strong year with plans for additional growth in 2023.

From its founding in 1992, Safe-Guard has dramatically grown and adapted each decade in business. The company continues to lead the industry with relevant and timely products to match customer and consumer demand, while also keeping an eye on the future and what may be needed as the industry evolves. A small team of 22 agents administering 19,000 theft protection contracts in 1992 has matured into a workforce of over 700 and more than five million contracts annually throughout the US and Canada.

“After joining the company in 2008, I think many of us had an idea of where this company could go,” said Safe-Guard CEO Randy Barkowitz. “However, it is a testament to our employees, management team and customers that we have continued to realize the sustained growth and level of success we have achieved over the last 30 years. I’m proud to work alongside our talented team of professionals.”

Between inception and 2008, many of Safe-Guard’s core products were launched and partnerships with key OEMs, agents, dealers and financial service companies were critical to the company’s maturation. Over the course of the subsequent 15 years, key hires and additional partnerships with clients and industry giants like GM Financial, Hyundai Capital, Nissan Canada and AutoNation have propelled Safe-Guard’s growth.

Executive leadership has been instrumental in exceeding growth goals while advancements in technology and innovation remain a driving force behind the company’s product offerings.

“As we expand our footprint with new clients and dealers, our focus will remain on offering innovative business solutions that help those most important to us sell efficiently and providing desired and valuable training and coverage that will strengthen the relationships our customers have with their stakeholders,” added Barkowitz.

Today over 130,000 claims are processed each month for more than 65 brands powered by Safe-Guard Products, protecting over 40 million consumers throughout North America.


About Safe-Guard Products International

Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading provider of vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries. The company develops, markets and administers the highest-quality programs and matches them with unparalleled customer service, advanced technology solutions and industry-leading sales and marketing. Safe-Guard is a proud partner to top retailers, original equipment manufacturers (OEMs) and independent agents across the United States and Canada. Visit for more information.

Mississauga, ON, May 13, 2022 – Safe-Guard Products International, LLC, the leading provider of branded protection products for the automotive, RV, powersports and marine industries, today announced Andre Ramgattie has joined the company as the national director of account management and business development for Safe-Guard Canada, Ltd., effective immediately.

Ramgattie brings nearly fifteen years of automotive experience with him to Safe-Guard Canada, having started his career in corporate roles for Honda Canada and Volvo Cars Canada, and then in retail covering used, leasing, F&I and sales roles. Prior to joining Safe-Guard, Ramgattie spent nine years working in sales operations and market intelligence for a major finance and insurance provider. At Safe-Guard, Ramgattie will focus on building relationships with existing clients and partnering with David Wilke, national sales director, to grow Safe-Guard Canada’s client roster and drive retail sales.

“We are thrilled to have Andre join Safe-Guard Canada as the national director of account management and business development,” said David Pryor, president of Safe-Guard. “Andre’s extensive experience within the automotive world across retail, corporate and the F&I provider space will prove to be a big asset in leading and serving Safe-Guard’s current clients. We’re excited to have Andre as a part of our team as we continue to deliver full-service, branded solutions and drive sales performance for our client and dealer partners.”

“Andre’s real-world experience from retail to corporate, combined with his data-driven sales expertise, will truly benefit our retail and client partners,” said John Stewart, EVP OEM field sales and training for Safe-Guard. “Andre’s experience and leadership will help us to further accelerate performance for Safe-Guard partners.”

Ramgattie graduated with a BBA in automotive from Georgian College and obtained his EMBA from the Telfer School of Management, University of Ottawa.

About Safe-Guard Products Canada

Founded in 2001 and based in Mississauga, Ontario, Safe-Guard Products Canada is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries. The company develops, markets and administers the highest-quality programs and matches them with industry-leading marketing, dedicated sales and training, advanced technology solutions and comprehensive customer service. Safe-Guard is a proud partner to original equipment manufacturers (OEMs), top dealer groups and retailers across Canada. For more information, please visit

Toronto, ON, May 13, 2021 – Yamaha Motor Canada today announced a partnership with Safe-Guard Products Canada, Ltd., the leading provider of private label protection products for the automotive, RV, marine and powersports industries. The program, launching July 5, enables Yamaha to provide a complete, branded protection product solution to dealers under the Yamaha Motor Protection Plan name. Products available include Credit Insurance, Bundle Loan Protection, Guaranteed Asset Protection (GAP), Tire & Wheel Protection, as well as a suite of products for offmakes. Additionally, Safe-Guard will support the Yamaha Motor Protection Plan program with an enhanced dealer support team, business development resources, complimentary retail training and branded marketing content, technology integration and administration of the program.

“Joining forces with Safe-Guard provides a powerful boost to our organization, our dealers and their riders,” said Peter Smallman-Tew, president and managing director at Yamaha Motor Canada. “This partnership enables Yamaha to bring new, industry-leading solutions to the table for our dealers, which enhances their business by driving revenue and customer retention while improving the owner experience for the customers they serve.”

“We are thrilled to partner with Yamaha to provide them with a purpose-built, fully branded protection program for their dealers,” said Mary Buhr, director of account management and business development at Safe-Guard. “Yamaha is a premier player within the powersports industry and we’re proud to power innovative and value-added solutions for this great brand.”

With international headquarters in Atlanta, Georgia, and Canadian headquarters based in Mississauga, Ontario, Safe-Guard Products manages protection product programs for over 50 strategic partners across the U.S. and Canada, offering a full suite of protection products and dealer business solutions in the automotive, RV, marine and powersport industries. More than 13 million consumers are protected under contracts by Safe-Guard.

Yamaha Motor Protection Plan  

About Yamaha Motor Canada, Ltd.

Since incorporating in 1973, Yamaha Motor Canada has expanded to include 10 product groups that help Canadians make the most of their time outdoors. In addition, Yamaha offers after-sales support with parts, accessories, lubricants, apparel and service, with over 400 dealers servicing Canadians from coast to coast to coast.

About Yamaha Financial Services

Yamaha Financial Services, a division of Yamaha Motor Canada, offers dealers and customers access to flexible, convenient financial solutions designed primarily for the powersports and marine industries. Committed to a high-quality customer experience, Yamaha Financial Services Canada is also part of a growing global community of finance companies within Yamaha Motor Corporation in the United States, Australia, France, Brazil, Mexico, Indonesia and Russia.

About Safe-Guard Products Canada, Ltd.

Founded in 2001 and based in Mississauga, Ontario, Safe-Guard Products Canada is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries. The company develops, markets and administers programs on behalf of clients, backed by industry-leading sales and marketing, advanced technology solutions and comprehensive customer service. Safe-Guard is a proud partner to original equipment manufacturers (OEMs), top dealer groups and retailers across Canada.