Category: Auto

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Safe-Guard Expands Presence in South Carolina, Opens New Greenville Service Operations Center

Posted on by Caudill Miller

New 30,375-square-foot facility strengthens customer support in the heart of the southern automotive corridor

ATLANTA, Sept. 16, 2025 – Safe-Guard Products International, LLC, the industry’s leading Platform for private label protection products for the automotive, RV, marine, and powersports industries, has opened an expanded call center in Greenville, South Carolina. Located at 2 Independence Point, the new 30,375-square-foot facility underscores the company’s commitment to customer service excellence and strategic growth.

Safe-Guard’s suite of protection products is widely recognized by customers and supports more than 65 partner brands throughout North America. The company’s greatest emphasis continues to be on attracting, training, and developing exceptional team members. This expansion strengthens the company’s ability to foster professional development while providing best-in-class support to its partners and customers. The new facility currently houses 130 employees with plans to expand to a capacity of 220 by mid-2026.

“We’re proud to expand our Greenville call center and further deepen our roots in South Carolina,” said David Pryor, president & CEO of Safe-Guard Products International. “This new facility allows us to bring even more talented representatives closer to our customers while reinforcing our commitment to the Greenville community and the automotive industry at large.”

South Carolina continues to invest heavily in the automotive industry, which supports more than 154,000 jobs and contributes an $18.39 billion gross state product. With an annual economic impact of more than $27 billion, including $10.05 billion in car sales from over 223,000 new vehicles sold in 2024, the industry is vital to the state’s economy. Safe-Guard’s growing presence in Greenville ensures the company remains close to its customers and partners in this critical market.

“Opening this customer service center is a strategic step; keeping our operations close to customers in the core of the southern automotive gateway enables us to deliver smarter, faster service,” said Darin Cline, chief operating officer of Safe-Guard Products International. “South Carolina’s continued investment in the automotive sector makes this the right move, and I’m proud that Safe-Guard is helping drive that momentum with our team and our Platform.”

For over three decades, Safe-Guard has made customer service its top priority. With its expanded Greenville presence, Safe-Guard continues to deliver on its mission of offering innovative, transparent, and customer-focused protection products while developing and supporting a growing team of service professionals.

About Safe-Guard Products International

Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading Platform for branded vehicle protection products for the automotive, RV, marine, and powersports industries. Through its Protection Products Platform, Safe-Guard develops the highest-quality programs and matches them with unparalleled customer service and advanced technology solutions, which are fostered by superior sales and marketing support. Visit safe-guardproducts.com for more information.

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Safe-Guard Products International Appoints Former General Motors Global CMO Deborah Wahl to Board of Directors

Posted on by Caudill Miller

Top Automotive Marketing Executive Brings Decades of Experience to F&I Industry Leader

ATLANTA, June 2, 2025 – Safe-Guard Products International, LLC, the industry’s leading platform provider of private label protection products for the automotive, RV, marine, and powersports industries, announces the appointment of Deborah Wahl, former global chief marketing officer of General Motors, to its board of directors. Wahl brings decades of executive marketing leadership from some of the world’s most recognized brands to Safe-Guard, as the company accelerates its growth strategy and digital transformation initiatives.

“Deborah’s strategic insight will be invaluable as we continue to deepen our partner relationships and deliver meaningful value to our customers,” says David Pryor, president of Safe-Guard Products International. “Her background in automotive retail innovation and digital marketing will be a critical asset to our customer experience strategies across our entire product portfolio.”

During her tenure as global chief marketing officer at GM, Wahl led the company’s strategic marketing initiatives, driving profitable growth along with increased market share and brand strength. She presided over the launch of GM’s electric vehicle strategy, developing a new customer base and brand segments. Prior to her role at GM, she served as chief marketing officer at McDonald’s USA, executing the company’s turnaround strategy and ushering in an era of digital platforms, digital menu boards, and a successful mobile app, demonstrating her ability to drive digital transformation in established companies.

Wahl’s executive leadership experience is rounded out by roles as global chief marketing officer at Cadillac, chief marketing officer at Chrysler, and vice president of marketing at Lexus. In addition, she was named to Automotive News’ listing of “100 Leading Women in the North American Auto Industry” three times and is a Forbes Hall of Fame Marketer.

“Deborah brings a combination of brand vision, marketing innovation, and executive experience that aligns perfectly with our mission,” says Randy Barkowitz, executive chairman of Safe-Guard Products International. “Her leadership will help drive the next phase of growth for Safe-Guard as we continue to evolve our digital capabilities and expand our market presence.”

Wahl’s appointment reflects Safe-Guard’s commitment to digital transformation, brand growth, market share expansion, and customer experience excellence across its industry-leading protection products platform.

“I’m honored to join Safe-Guard’s Board of Directors at such an important time in the company’s evolution,” Wahl says. “The F&I space is undergoing rapid change, and Safe-Guard is uniquely positioned to lead this transformation through innovative products and technology. I look forward to contributing to Safe-Guard’s continued success in helping to improve consumers’ long-term vehicle ownership experiences.”

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About Safe-Guard Products International Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine, and motorcycle/powersports industries. Through its Protection Products Platform, Safe-Guard develops the highest-quality programs and matches them with unparalleled customer service and advanced technology solutions, which are fostered by superior sales and marketing support. Visit safe-guardproducts.com for more information.

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Subaru Canada Announces Strategic Partnership with Safe-Guard to Enhance Vehicle Protection Programs

Posted on by Caudill Miller

Multi-Year Collaboration Set to Revolutionize Customer Protection Solutions Starting June 2025

TORONTO, April. 15, 2025 – Subaru Canada, Inc. and Safe-Guard Products International, LLC, the industry’s leading Platform provider of private label protection products for the automotive, RV, marine, and powersports industries, today announced a landmark multi-year partnership aimed at enhancing and expanding Subaru’s comprehensive vehicle protection offerings across Canada.

The strategic collaboration will see Safe-Guard assume administration of the Subaru Protection Plan (SPP) portfolio that includes Subaru Canada’s existing protection programs and products, marking a significant evolution in Subaru’s commitment to customer service excellence. The partnership will commence with a phased rollout beginning June 1, 2025.

“This partnership represents a significant milestone in our ongoing commitment to delivering exceptional value and peace of mind to our customers,” said Floyd Jones, VP Sales at Subaru Canada, Inc. “Our collaboration with Safe-Guard serves as a testament to our dedication to enhancing our customers’ experience, providing them with heightened security and confidence on every journey.”

The initial phase of the program, launching June 1, 2025, will encompass Safe-Guard assuming responsibility of key Subaru Protection Plan programs, including Vehicle Service Contracts, Certified Pre-Owned programs, and Prepaid Maintenance plans, ensuring streamlined support for Subaru Canada’s dealer network and customers. A second phase, scheduled for late 2025, will show Safe-Guard expanding its administration to include Ancillary Protection Products including Tire & Wheel protection.

“We are proud to partner with Subaru Canada,” said Michel Archambault, General Manager of Safe-Guard Canada. “Their trust in our expertise highlights the strong relationship between our companies. The unwavering consumer and dealer loyalty towards Subaru is a remarkable foundation upon which we will continue to innovate and elevate customer experiences.”

“Our alliance with Subaru Canada is more than a partnership; it’s a mutual commitment to redefining standards in customer protection,” said David Pryor, CEO of Safe-Guard Products. “We are devoted to crafting protection solutions that not only meet but exceed the evolving needs of Subaru’s discerning customers, ensuring they remain confident and protected at every turn.”

The collaboration ensures Subaru customers will have access to an expanded suite of protection solutions tailored to their evolving needs, reinforcing the brand’s dedication to customer satisfaction and long-term vehicle care.

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About Safe-Guard Products Canada

Founded in 2001 and based in Mississauga, Ontario, Safe-Guard Products Canada is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine, and motorcycle/powersports industries. Through its Protection Products Platform, Safe-Guard develops the highest-quality programs and matches them with unparalleled customer service and advanced technology solutions, which are fostered by superior sales and marketing support. Visit safe-guardproducts.com for more information.

About Subaru Canada, Inc. 

Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ont., the company markets and distributes Subaru vehicles, parts and accessories through a network of 96 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @SubaruCanada on X.

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Dealer Solutions & Design Unveils Industry-Leading Asset Management Platform Amid Modern Rebrand

Posted on by Caudill Miller

Dealer Solutions & Design (DSD), a Safe-Guard Products International, LLC company and leader in dealership fixed operations design, consultations, equipment specs, installation, and project management for new and renovated automotive facilities, has announced an innovative solution alongside a comprehensive rebrand. DSD’s rebrand is complete with a website refresh, a new logo, and the launch of Asset Genius, a cloud-based software application and asset management platform that is revolutionizing dealership asset management capabilities.

The rebrand reflects DSD’s evolution since its acquisition by Safe-Guard 18 months ago and reinforces its commitment to innovation and excellence in the automotive industry. The company’s refresh encompasses a new visual identity, enhanced digital presence, and expanded service offerings that showcase its focus on technological advancement and operational efficiency.

“I am incredibly excited to unveil our new brand identity, which represents a bold step forward for our company,” said Michael Bolden, CEO at Dealer Solutions & Design. “This rebrand is not just about a new logo and website—it’s a reflection of our drive towards adaptability, smart growth, and unmatched client support. We’re focused on enhancing the way we serve our clients, offering them even greater value through expanded services and more efficient, cutting-edge solutions. As we continue to evolve, our dedication to helping dealerships thrive remains unchanged, and we’re thrilled to provide an even stronger foundation for success in the future.”

Central to this transformation is the launch of Asset Genius. The application uniquely combines cutting-edge technology with live support, ensuring dealerships have continuous assistance beyond project completion. This robust platform provides dealerships with unparalleled visibility and control over their equipment through real-time monitoring of equipment health, proactive maintenance scheduling, and comprehensive performance metrics, helping dealerships optimize operations and significantly reduce maintenance and repair costs.

“Merging Software, Data, and Fixed Asset Management into a singular solution is far overdue,” said Josh Currie, vice president of corporate development at DSD. “With our vast experience in service facilities and more than 20 years of data collection, we listened to our clients’ needs and created a solution that we believe will become imperative to their operation. I am increasingly excited about the vision and direction of DSD along with our unwavering desire to innovate in the interest of perfecting client experience.”

As a cloud-based solution, Asset Genius offers seamless fixed asset management with full app and web-based support, empowering users to access data anytime, anywhere. The inclusion of QR technology simplifies scheduling maintenance requests, inventorying, and reviewing individual equipment.

Users benefit from an internal “live person” contact through DSD Project Care for warranty support and general assistance, ensuring efficient service booking and app help. By maintaining an equipment service history and cost log, along with photo cataloging, dealerships can maintain detailed records, assess equipment condition effectively, and easily highlight dangerous or inoperable equipment. The platform also provides individual site-based data and integrates full group data across multiple dealerships.

DSD’s transformation extends beyond digital innovation, with expanded operations in Atlanta and a growing presence in Denver. The company continues to strengthen its commitment to providing comprehensive national coverage while maintaining its signature “Concept to Completion” approach.

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About Dealer Solutions and Design

Dealer Solutions and Design (DSD), founded in 2005 and acquired by Safe-Guard Products International in 2023, is the industry leader in fixed operations design, consultation, equipment specification, and project management for automotive facilities. With offices in Atlanta and Denver and over 20 years of expertise, DSD specializes in optimizing dealership service departments through strategic layout design and specialized equipment selection. The company has successfully completed more than 2000 dealership facility projects, and as part of Safe-Guard, DSD continues to expand geographically and technologically, leveraging both physical and online platforms to deliver comprehensive solutions to clients nationwide. For more information, visit dsdteam.com.

About Safe-Guard Products International

Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine, and motorcycle/powersports industries. Through its Protection Products Platform, Safe-Guard develops the highest-quality programs and matches them with unparalleled customer service and advanced technology solutions, which are fostered by superior sales and marketing support. Visit safe-guardproducts.com for more information.

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Safe-Guard Products International Welcomes New Chief Operating Officer

Posted on by Caudill Miller

Industry Veteran Darin Cline to Lead Operations as Company Continues Growth Trajectory

ATLANTA, Sept. 19, 2024 – Safe-Guard Products International, LLC, the leading provider of third-party private label protection products for the automotive, RV, marine, and powersports industries, today announced the appointment of Darin Cline as its new chief operating officer (COO). Cline, a former naval officer and an accomplished executive with more than two decades of experience in the financial services industries, will succeed Jardon Bouska, who has served the company for 10 years.

The transition marks a significant milestone for Safe-Guard as it continues to expand its market presence as an innovative Protection Products Platform. Cline brings a wealth of experience to the role, having previously held senior leadership positions at prominent organizations such as Capital One and Goldman Sachs and successfully worked with two start-ups. Cline has a strong background in setting strategic direction and leverages a data-driven approach to drive process improvements and scale operations in the auto finance sector. Still, his true strength and interest is in operational transformation.

Cline’s impressive background includes two master’s degrees and a distinguished career in the United States Navy. He served as a lieutenant and naval aviator from 1992 to 2001, where he was a shipboard helicopter pilot, squadron quality assurance officer, and NROTC instructor. He holds a Master of Business Administration from the University of Colorado (Denver) and a Master of Science in Systems Engineering from Southern Methodist University (Dallas).

“We are delighted to welcome Darin Cline to our executive team,” said David Pryor, Safe-Guard president and CEO. “His extensive background in strategic growth aligns perfectly with our vision for Safe-Guard’s future. Darin’s leadership will be instrumental as we continue to enhance our product offerings and customer experience.”

Cline’s leadership style emphasizes creating efficiencies, fostering synergy across departments, and helping Safe-Guard achieve its strategic goals through a data-driven approach.

“The opportunity to lead operations for an industry leader with such a strong reputation for innovation and customer service is truly exciting,” said Cline. “I look forward to working with the talented team at Safe-Guard to drive operational excellence and deliver even greater value to our clients and partners.”

This leadership transition is part of a planned succession strategy. Outgoing COO Jardon Bouska has played a pivotal role in Safe-Guard’s growth over the past decade, overseeing a period of significant expansion and technological advancement.

“We are deeply grateful for Jardon’s contributions to Safe-Guard. His leadership over the last decade has been instrumental in our success, and we wish him the very best in his retirement,” Pryor added.

As Safe-Guard Products International continues to evolve and adapt to changing market dynamics, Cline’s appointment is seen as a strategic move to maintain the company’s competitive edge and drive future growth. The transition is expected to be seamless, with Cline assuming his new responsibilities effective immediately.

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About Safe-Guard Products International

Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine, and motorcycle/powersports industries. Through its Protection Products Platform, Safe-Guard develops the highest-quality programs and matches them with unparalleled customer service and advanced technology solutions, which are fostered by superior sales and marketing support. Visit safe-guardproducts.com for more information.

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Safe-Guard Products International Announces Key Leadership Appointments

Posted on by Caudill Miller

Industry Veterans Joe Zhang and Alen Gong Assume New Roles to Drive Company’s Next Phase of Growth

ATLANTA, Sept. 12, 2024 – Safe-Guard Products International, LLC, the leading provider of third-party private label protection products for the automotive, RV, marine, and powersports industries, today announced the appointment of Joe Zhang as chief financial officer and Alen Gong as chief risk officer. These elevations of Zhang and Gong position the company for continued innovation and are pivotal for its upcoming strategic initiatives.

Zhang, who has been with Safe-Guard since 2013, was previously the vice president of strategy and analytics. In this role, he was responsible for building and overseeing Safe-Guard’s sales analytics and corporate development functions. During his tenure, Zhang developed long-term strategic plans, built the company’s data-driven salesforce effectiveness model, and was a key contributor to the acquisition of Dealer Solutions and Design. Leveraging his background in finance and strategy as CFO, Zhang will focus on building strategic alignment across all departments within Safe-Guard and reinforcing the commitment to delivering quality service and operational excellence to customers.

“I am excited to take on the role of CFO at Safe-Guard,” said Zhang. “Our strong financial position is crucial to our ability to innovate and grow, and I look forward to leveraging my experience to ensure we continue to deliver exceptional value to our partners. If we as a team are all pointed in the right direction, the opportunity is tremendous as the foundation is already set up for success.”

Alen Gong, who joined Safe-Guard in 2016, played a critical role in the development and modernization of Safe-Guard’s Risk Management function. Prior to his new role as chief risk officer, Gong served as chief actuary, where he was responsible for the sustainability and underwriting performance of Safe-Guard’s portfolio of protection products. In his new role, Gong will capitalize on his deep understanding of actuarial science, financial risk management, and his extensive experience in the F&I industry to further strengthen the company’s risk mitigation strategies. In addition, Gong will lead the newly created function of data governance to leverage Safe-Guard’s industry-leading data to support client growth.

“In today’s dynamic market, effective risk management is more critical than ever,” Gong stated. “I am eager to apply my expertise in this new capacity to ensure Safe-Guard remains at the forefront of industry best practices while continuing to drive growth and innovation.”

“Joe and Alen’s roles will amplify our ability to deliver advanced data-driven solutions, and their combined expertise and vision will be crucial as we continue to deliver unparalleled solutions to our clients,” said David Pryor, Safe-Guard president and CEO. “Our partners will benefit from improved insights and more tailored solutions, leading to better decision-making and increased satisfaction.”

The transition in leadership underscores Safe-Guard’s commitment to fostering internal talent and ensuring continuity in its strategic direction. As the company moves forward under this new leadership structure, it remains dedicated to its core values of innovation, customer service, and industry leadership.

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About Safe-Guard Products International

Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine, and motorcycle/powersports industries. Through its Protection Products Platform, Safe-Guard develops highest-quality programs and matches them with unparalleled customer service and advanced technology solutions, which are fostered by superior sales and marketing support. Visit safe-guardproducts.com for more information.

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Understanding Customer Concerns About Buying a Luxury Electric Vehicle

Posted on by Simran

As the automotive industry continues its shift towards electrification, luxury electric vehicles (EVs) are becoming increasingly popular.

Despite their growing appeal, many customers still harbor concerns about transitioning from traditional internal combustion engine (ICE) vehicles to luxury electric vehicles. As sales professionals, it’s crucial to understand and address these concerns effectively to help customers make informed decisions and feel confident in their purchase.

Range Anxiety and Charging Infrastructure

One of the most common concerns among potential luxury EV buyers is range anxiety—the fear that the vehicle’s battery will run out of power before reaching a charging station. Many customers worry about the availability of charging infrastructure and EV fast charging options.

Addressing the Concern:

  • Educate on Range Capabilities: Highlight the impressive range capabilities of all-electric vehicles, which often exceed 300 miles on a single charge. Use testimonials from current EV owners to illustrate how they comfortably manage their daily commutes and long-distance travels. 
  • Charging Infrastructure Growth: Inform customers about the rapid expansion of charging networks. Emphasize the increasing number of fast-charging stations and the convenience of home charging solutions. Provide resources or apps that map out nearby charging ports. 
  • Range Management Tips: Offer practical advice on range management, such as planning routes with charging stations in mind and using regenerative braking to extend battery life. Discuss how charging cycles impact range. 

Battery Life and Maintenance Costs

Potential buyers often express concerns about the longevity of the EV battery and the associated maintenance costs. They may fear that the battery will degrade quickly, leading to expensive replacements. Customers want to know – do electric cars require less maintenance overall compared to gas cars? 

Addressing the Concern:

  • Battery Warranty: Reassure customers by highlighting the generous warranties offered by manufacturers on EV batteries, typically ranging from 8 to 10 years or up to 100,000 miles. This coverage provides peace of mind and reflects the manufacturers’ confidence in their battery maintenance practices. 
  • Battery Longevity: Explain the advancements in battery technology that have significantly improved longevity and performance. Discuss how modern luxury EVs use sophisticated battery management systems to optimize battery health. Touch on end-of-life battery recycling programs. 
  • Lower Maintenance Costs: Educate customers on the lower maintenance costs of EVs compared to ICE vehicles. Without the need for oil changes, transmission oil, coolant, brake fluid, or exhaust system maintenance, EVs often prove to be more economical in the long run. Provide a maintenance comparison chart showing exactly what maintenance electric cars need vs gas cars. 

Performance and Driving Experience

Some customers may be skeptical about the performance and driving experience of an electric vehicle, particularly when it comes to luxury models. They might believe that EVs lack the power and responsiveness of their gasoline-powered counterparts. 

Addressing the Concern: 

  • Instant Torque and Acceleration: Emphasize the superior performance of luxury EVs, which deliver instant torque for rapid acceleration. Provide test drives to let customers experience firsthand the exhilarating and smooth acceleration unique to electric powertrains. 
  • Quiet and Smooth Ride: Highlight the quiet and refined driving experience offered by EVs. The absence of engine noise and vibrations results in a serene cabin environment, enhancing the overall sense of luxury. 
  • Advanced Driving Features: Showcase the advanced driving features often found in luxury EVs, such as adaptive cruise control, lane-keeping assist, and automated parking.  

Regular EV Maintenance Scheduling

While EVs have fewer moving parts and fluids than gas cars, they still require some regular service. A typical EV maintenance schedule includes checking tire pressure and tread depth, replacing windshield wipers and cabin air filters, servicing the air conditioning system, and inspecting key EV components like the battery, electrical systems, and regenerative brakes. Following the manufacturer-recommended electric car servicing schedule will keep your vehicle in top shape. Explain the benefits of Electric Vehicle Service Protection plans that your dealership offers to make your customer’s ownership experience even more cost-effective.

Plug-in hybrid electric vehicles and conventional hybrid electric vehicles have slightly different maintenance needs than pure EVs. Since they also have a gas engine, they still require many of the same services as traditional cars, like oil changes and spark plug replacement, in addition to the EV-specific maintenance items. 

By understanding and addressing these common concerns, you can help customers feel more confident and excited about purchasing a luxury electric vehicle. Providing clear, accurate information and personalizing the buying experience to address individual concerns will not only build trust but also position you as a knowledgeable and reliable advisor in the evolving automotive market.

For information about EV protection products and solutions, visit Safe-Guard International Products today.

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The Ultimate Guide to Maintenance for Luxury Electric Vehicles

Posted on by Simran

As the automotive world transitions towards sustainable solutions, luxury electric vehicles (EVs) have become the epitome of innovation, elegance, and performance.

EVs are a marvel of modern engineering, combining cutting-edge technology with unparalleled craftsmanship. Vehicles like the Porsche Taycan, Lamborghini Revuelto, and Bentley Bentayga Hybrid offer unique driving experiences that mix power, efficiency, and sophistication. These vehicles also have specific maintenance needs due to their advanced electrical systems and high-performance components. Being aware of proper maintenance and the benefits of comprehensive vehicle service protection for luxury electric vehicles can ensure a hassle-free ownership experience.

The Importance of Regular EV Maintenance

Regular maintenance is crucial for any vehicle, but it is especially vital for EVs. Consistent upkeep ensures optimal performance, extends the vehicle’s lifespan, and preserves its resale value. Here are key maintenance aspects to consider:

Battery Health: The battery is the heart of any EV. Regular check-ups to monitor battery health and performance are essential. This includes checking for signs of wear, ensuring proper charging habits, and updating software to manage battery efficiency.

Software Updates: Luxury EVs are highly reliant on software for everything from battery management to autonomous driving features. Keeping the vehicle’s software up-to-date ensures that it operates smoothly and benefits from the latest advancements and bug fixes.

Brake System: Unlike traditional vehicles, EVs use regenerative braking to recover energy. This leads to less wear on the brake pads. However, it is still important to regularly inspect the braking system to ensure it functions correctly.

Tire Maintenance: Due to the instant torque and heavier battery packs, EV tires tend to wear faster. Regular tire rotations, alignment checks, and ensuring proper tire pressure are essential to maintain handling and safety.

Coolant Levels: EVs have sophisticated cooling systems to manage the temperature of the battery and other components. Regularly checking and maintaining coolant levels helps prevent overheating and ensures efficient operation.

The Role of Professional Service

While some maintenance tasks can be performed by the owner, professional service is a must for luxury EVs. Certified technicians have the expertise, tools, and software necessary to address complex issues and perform comprehensive diagnostics. Regular visits to an authorized service center ensure that your investment remains in peak condition.

The Benefits of Electric Vehicle Service Protection

Investing in electric vehicle service protection is a smart decision for high-end EV owners. Here’s why:

Peace of Mind: Vehicle service protection plans offer peace of mind by covering unexpected repair costs. This is particularly important for luxury vehicles, where repair costs can be significantly higher due to specialized parts and labor that standard warranties may not cover.

Comprehensive Coverage: These plans typically cover a wide range of components, including the battery, electrical systems, and other high-tech features unique to EVs. This ensures that you are protected against a broad spectrum of potential issues.

Cost Savings: With the elevated cost of luxury vehicle repairs, a service protection plan can save you substantial amounts over time. It also helps in budgeting, as you can avoid the financial strain of unexpected repair bills.

Retained Value: Vehicles with a history of regular maintenance and service protection often retain higher resale values. This is an added benefit if you decide to upgrade to a newer model in the future.

Protecting Your Investment

Owning a luxury electric vehicle is an extraordinary experience, combining the thrill of high performance with the benefits of sustainable driving. By understanding the unique maintenance needs of these vehicles and investing in a comprehensive vehicle service protection plan, you can ensure that your car remains in pristine condition and continues to deliver an exceptional driving experience for years to come.

For more information on Vehicle Service Protection for your next luxury EV, contact the experts at Safe-Guard today.

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Safe-Guard Products International Announces Strategic Investment from Hellman & Friedman

Posted on by Caudill Miller

New investment poised to accelerate growth; Continued partnership with Stone Point Capital

ATLANTA, July 15, 2024 – Safe-Guard Products International, LLC, a leading provider of third-party private label finance and insurance protection products for the automotive, RV, marine, and powersports industries, today announced that it has closed on a majority investment from Hellman & Friedman, one of the world’s largest private equity firms.

The strategic partnership is set to propel Safe-Guard’s growth and solidify its position as the premier provider of finance and insurance products and solutions in the sector. Stone Point Capital LLC, a longstanding investor in Safe-Guard, will continue to partner with the company and participate on Safe-Guard’s board.

Safe-Guard’s management team will continue to drive the success of the business for the benefit of its partners, their customers and other stakeholders. In connection with the transaction, Randy Barkowitz is assuming a board-level leadership role as full-time Executive Chairman, while David Pryor is continuing in his role as President and assuming the responsibility of Chief Executive Officer of Safe-Guard.

“We are thrilled to welcome Hellman & Friedman as our new majority investor,” said Barkowitz. “Safe-Guard’s commitment to excellence remains steadfast. With Hellman & Friedman’s backing and Stone Point’s continued support, we are positioned to deliver even more innovative solutions, superior service and unmatched value to our partners and their customers.”

Hellman & Friedman, renowned for its focus on helping industry leaders reach new heights, fully embraces Safe-Guard’s unique strategy and the strength of its management team. The investment highlights Hellman & Friedman’s commitment to supporting Safe-Guard in delivering F&I products, dealer service, customer satisfaction, and technology solutions. Through this investment, Safe-Guard will gain additional resources to invest in its people, processes, and technology.

“Safe-Guard is a differentiated provider of private label protection products, offering value to dealers, strategic partners and consumers,” said Hunter Philbrick, Partner at Hellman & Friedman. “The business has built an impressive reputation for its high-quality products and service, and we are excited to partner with the talented management team and provide additional firepower to support the company’s strategic priorities. We see several significant growth opportunities and look forward to working together to realize the immense potential ahead.”

Based in Atlanta, Safe-Guard’s industry-defining Protection Products Platform delivers frictionless service, consistency, and customer-centric solutions to more than 19 million consumers who are protected under contracts administered by Safe-Guard.

Goldman Sachs & Co. LLC and SPC Capital Markets LLC acted as financial advisors to Safe-Guard and Debevoise & Plimpton LLP served as legal counsel to the company. Jefferies LLC was the lead financial advisor to Hellman & Friedman, with Waller Helms also providing financial advice and Kirkland & Ellis acting as legal counsel.

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About Safe-Guard Products International

Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine, and motorcycle/powersports industries. Through its Protection Products Platform, Safe-Guard develops the highest-quality programs and matches them with unparalleled customer service and advanced technology solutions, which are fostered by superior sales and marketing support. Visit safe-guardproducts.com for more information.

About Hellman & Friedman

Hellman & Friedman is a preeminent global private equity firm with a distinctive investment approach focused on a limited number of large-scale equity investments in high-quality growth businesses. H&F seeks to partner with world-class management teams where its deep sector expertise, long-term orientation, and collaborative partnership approach enable companies to flourish. H&F targets outstanding businesses in select sectors, including technology, financial services, healthcare, consumer services & retail, and information, content & business services.

Since its founding in 1984, H&F has invested in over 100 companies. The firm is currently investing its tenth fund, with over $24 billion of committed capital, and has over $115 billion in assets under management as of March 31, 2024. Learn more about H&F’s defining investment philosophy and approach to sustainable outcomes at www.hf.com.

About Stone Point Capital
Stone Point is an alternative investment firm based in Greenwich, CT, with more than $55 billion of assets under management. Stone Point targets investments in companies in the global financial services industry and related sectors. The firm invests in alternative asset classes, including private equity through its flagship Trident Funds and credit through commingled funds and separately managed accounts. In addition, Stone Point Capital Markets supports our firm, portfolio companies and other clients by providing dedicated financing solutions. For more information on Stone Point, please visit: www.stonepoint.com.

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Safe-Guard Products International Launches New Website, Transforms Customer Experience Through Protection Products Platform

Posted on by Caudill Miller

ATLANTA, January 25, 2024 – Safe-Guard Products International, LLC, the leading provider of branded protection products for the automotive, RV, powersports, and marine industries announced the launch of its redesigned website. This signifies the company’s digital transformation from a third-party administrator (TPA) to a Protection Products Platform that delivers frictionless service, consistency, and customer-centric solutions.

This transformation is the result of a purposeful digital strategy designed to leverage the company’s 30 years of data and applications that drive key metrics, business decisions, and enhanced service capabilities. At the forefront of the F&I industry, Safe-Guard delivers protection products and solutions that drive sustainable, scalable growth.

“A one-size-fits-all approach to protection products isn’t enough in today’s market, especially considering the various generational groups that currently drive spending,” says Safe-Guard CEO Randy Barkowitz. “For many years, we have set out to change the industry, drive innovation, and enhance transparency. Our evolution from a traditional TPA to a Protection Products Platform allows us to grow with our customers, no matter how their needs change over time.”

Serving a diverse customer base, the company has fully embraced changes in the F&I industry to meet the market demand of vehicle owners. The company’s digital transformation mirrors the broad changes happening across the automotive sector, promising to dynamically reshape the industry landscape for the better.

“The new website is a powerful representation of our company, our people, and our commitment to innovation,” says Safe-Guard President, David Pryor. “Through the integration of data and advanced analytics, we’ve successfully transformed Safe-Guard into a Protection Products Platform that will drive sustainable and scalable growth for our customers.”

Safe-Guard’s dedication to innovation and customer centricity has positioned them as the leader in the F&I industry, and the new website showcases this commitment to meet the evolving needs of its customers. This unwavering dedication remains essential as the company transitions to a new era as a Protection Products Platform.

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