ATLANTA, January 25, 2024 – Safe-Guard Products International, LLC, the leading provider of branded protection products for the automotive, RV, powersports, and marine industries announced the launch of its redesigned website. This signifies the company’s digital transformation from a third-party administrator (TPA) to a Protection Products Platform that delivers frictionless service, consistency, and customer-centric solutions.

This transformation is the result of a purposeful digital strategy designed to leverage the company’s 30 years of data and applications that drive key metrics, business decisions, and enhanced service capabilities. At the forefront of the F&I industry, Safe-Guard delivers protection products and solutions that drive sustainable, scalable growth.

“A one-size-fits-all approach to protection products isn’t enough in today’s market, especially considering the various generational groups that currently drive spending,” says Safe-Guard CEO Randy Barkowitz. “For many years, we have set out to change the industry, drive innovation, and enhance transparency. Our evolution from a traditional TPA to a Protection Products Platform allows us to grow with our customers, no matter how their needs change over time.”

Serving a diverse customer base, the company has fully embraced changes in the F&I industry to meet the market demand of vehicle owners. The company’s digital transformation mirrors the broad changes happening across the automotive sector, promising to dynamically reshape the industry landscape for the better.

“The new website is a powerful representation of our company, our people, and our commitment to innovation,” says Safe-Guard President, David Pryor. “Through the integration of data and advanced analytics, we’ve successfully transformed Safe-Guard into a Protection Products Platform that will drive sustainable and scalable growth for our customers.”

Safe-Guard’s dedication to innovation and customer centricity has positioned them as the leader in the F&I industry, and the new website showcases this commitment to meet the evolving needs of its customers. This unwavering dedication remains essential as the company transitions to a new era as a Protection Products Platform.

For millions of people, there is nothing quite like getting out into the wilderness on a capable, adventure-ready all-terrain vehicle (ATV).

Thanks to thousands of miles of trails throughout North America, all-terrain vehicles continue to grow in popularity as a way for people of all ages to truly experience the outdoors. Beyond just having fun, many of these powerful machines are also semi-utility vehicles, used by hunters and foragers to get deep into the backcountry, while others are used on farms or ranches to help get chores or tasks done with a variety of attachments or accessories.

No matter how you use an ATV, it is crucial to put safety first on every single ride.

ATV safety training will give you the tools to enjoy your time on the ATV while minimizing the risk of accidents and injuries. By exercising the “golden rules” of ATV safety training, you’ll develop the necessary skills and knowledge to navigate different terrains and riding situations confidently and effectively.

The Golden Rules of ATV Safety

When it comes to ATV safety training, there are a few “golden rules” that serve as the foundation for safe and responsible ATV riding:

  1. Ride only on designated trails and at a safe speed. Stick to authorized trails and avoid riding on public roads, as ATV operation is restricted to off-highway areas. Adhering to speed limits and riding responsibly helps prevent accidents.
  2. Always wear protective gear. Do not take chances. Always wear long sleeves, long pants, over-the-ankle boots, gloves, a DOT-compliant helmet, and goggles where appropriate.
  3. Never ride under the influence. Operating an ATV while under the influence of alcohol or drugs is illegal, and significantly impairs your judgment and reaction time.
  4. Follow passenger restrictions. ATVs are designed for a specific number of passengers. Never exceed the recommended capacity, and never carry a passenger on a single-rider ATV.
  5. Choose the right ATV for your size. ATVs come in various sizes and power ratings. It is crucial to select an ATV that is appropriate for your age and size. Too much power without experience and training can get you into trouble.
  6. Supervise young riders. Active supervision is essential for young riders. Children under the age of 16 have to get permission from their parent or guardian to operate an ATV. However, irrespective of age, it is important to set ground rules, emphasize the seriousness of ATV riding, and closely monitor young riders’ activities to prevent accidents.
  7. Wear seatbelts if equipped. If your ATV is equipped with seatbelts, make sure to wear them. Seatbelts provide an additional layer of protection, especially during sudden stops or rollover situations.

These golden rules serve as a foundation for safe and responsible ATV riding and following them can significantly reduce the risk of accidents and injuries.

Nevertheless, while following the golden rules is a crucial first step, formal ATV safety training will take your riding skills and knowledge to the next level.

ATV Safety Training Is Important for Every Rider

An ATV safety training course will provide you with comprehensive instruction on safe riding techniques, hazard recognition, and emergency maneuvering.

These courses are designed to equip you with the skills necessary to navigate any terrain, handle unexpected obstacles, and make informed decisions while riding. ATV safety training offers several benefits that contribute to a safer and more pleasant riding experience:

  1. Improved riding skills. Safety courses provide hands-on training that helps riders develop and refine their riding skills. From basic techniques such as starting and stopping to more advanced maneuvers like negotiating hills and riding over obstacles, safety training equips riders with the skills necessary to handle challenging situations confidently.
  2. Risk management. ATV safety courses teach riders how to assess and manage risks effectively. By understanding how to read the terrain and environment, riders can identify potential hazards and take appropriate precautions to steer clear of risky situations.
  3. Legal compliance. In many states, completing ATV safety training is a legal requirement for operating an ATV. Through proper certification, riders can avoid potential fines and penalties.
  4. Increased confidence. Safety training instills confidence in riders, allowing them to enjoy their ATV experience to the fullest.
  5. Promotes responsible behavior. Safety training courses emphasize the importance of responsible ATV riding. Riders learn about environmental responsibility, trail etiquette, and the impact of their actions on the surrounding ecosystem. This encourages riders to be respectful and considerate of the environment and other trail users.

Finding the Right ATV Safety Training Course

ATV safety training courses are widely available and cater to riders of all ages and skill levels. When selecting a course, consider the following factors:

  1. Certification. Ensure that the course is certified by a reputable organization, such as the All-Terrain Vehicle Safety Institute (ASI). Certification ensures that the course meets established safety standards and provides reliable instruction.
  2. Hands-on training. Look for courses that offer hands-on training in addition to theoretical instruction. Practical exercises allow riders to apply what they have learned to real-world situations.
  3. Instructor qualifications. Verify that the instructors are certified and experienced in providing ATV safety training.
  4. Course content. Review the course curriculum to ensure it covers essential topics such as riding techniques, hazard recognition, emergency procedures, and legal requirements.

Online interactive courses are also available for those who prefer to learn at their own pace or as a refresher after completing a hands-on course. Remember, ATV riding should be fun, but it’s also crucial to prioritize safety for not only yourself but also other riders. So, before you hit the trails, equip yourself with the knowledge and skills necessary to ride responsibly and confidently.

By selecting a reputable and comprehensive ATV safety training course, you can be sure that you receive the level of instruction that will set you on the path to becoming a safe and responsible ATV rider.

The future of powersports recreation is looking brighter than ever before.

Factors such as increasing disposable incomes, and renewed focus on connecting with our families mean that recreation is big business. From hitting the water for a day of wakeboarding or fishing to tearing up the trail in an ATV, the powersports industry offers adventure-ready folks the opportunity to get out and enjoy the outdoors in a vehicle that’s designed for maximum fun.

According to data published by Solomon Partners, ATVs / SxS vehicles experienced 24 percent YoY growth in the US and while the powersports market size was valued at US $29.62 billion in 2021, it is poised to grow from US $31.43 billion in 2022 to US $50.85 billion by 2030, growing at a CAGR of 6.2 percent.

Dealerships have thrived during this renewed interest in powered recreation. On top of demand, low inventories due to shockwaves from pandemic-era shortages boosted profitability to all-time highs. As we move forward into the next phases of our economy, new and emerging market trends are driving the discussion of where the powersports industry will go next.

Several factors contribute to an optimistic outlook for the powersports industry, including the popularity of ATVs and larger side-by-side UTVs, increased government allocations for military use, and growing consumer demand.

Accessible Outdoor Entertainment

Thanks to viral videos on platforms like YouTube and popular sporting events like the X Games, powersports continues to gain traction as a popular form of entertainment that is accessible to most consumers. Unlike high-cost racing series like Formula 1 or INDYCAR, the average consumer can go out and buy a motorcycle or other powersports vehicle used by their favorite rider or team. In recent years, the professional quality of the equipment has carried over into personal use, making powersports more exciting than ever before.

ATVs, for example, have less restrictive age limits, lower maintenance costs, and easier maneuverability, making them a surefire bet for a steady increase in sales among both younger and older consumers. In addition, governmental efforts in North America to increase the number of ATV trails in parks are expected to boost the powersports industry’s expansion by further promoting the widespread adoption of ATVs.

Inclusive Adventuring = Market Growth

A relatively new market driver is the growing number of women taking part in the powersports segment. According to a 2018 survey conducted by the Motorcycle Industry Council, nearly one in five motorcycle owners are women, double the number from 10 years earlier. This growth is set to continue with dealers and manufacturers actively promoting inclusivity by featuring more women in advertising, designing gear and equipment specifically for women, and creating female-friendly environments in dealerships and events.

Defense and the Future of Powersports

Another potential growth market for powersports producers is the defense sector. With a single manufacturer being awarded a seven-year, $100 million contract in 2020 to produce a light tactical vehicle, and another having delivered a trial Infantry Squad Vehicle (ISV) for analysis and testing, this sector is set for unprecedented growth.

Electrification, as with other technologies, is a growing trend. Although not all sectors are responding at the same rate, the industry is witnessing a surge in technological trends that are shaping the future of powersports.

One of the most significant trends in the powersports industry is the adoption of electric powertrains.

Electric dirt bikes, ATVs, and other powersports vehicles are making their mark in off-road adventures, providing instantaneous torque and eco-friendly performance. Thanks to advancements in battery technology and charging infrastructure, the range and longevity of electric powersports vehicles continue to improve, paving the way for a user experience unlike any other.

Lighter Materials, Versatile Applications

Coupled with the rollout of the all-electric powersports vehicle is a heightened focus on “light-weighting.” This quest for lightweight yet robust powersports vehicles has led to the integration of advanced materials and innovative designs. Carbon fiber composites, aluminum alloys, and high-strength steel are revolutionizing the construction of frames, components, and bodywork.

These materials offer exceptional strength-to-weight ratios, improving performance, maneuverability, and durability. Coupled with these futuristic materials, innovative design concepts and ergonomic considerations ensure optimal rider comfort and control, maximizing the enjoyment of every adventure.

Enhanced Rider-to-Vehicle Connection

Although comparatively new to the powersports market, connectivity and smart features are transforming how owners interact with their vehicles, enhancing safety, convenience, and entertainment.

The integration of Internet of Things (IoT) technology allows for seamless communication between riders, vehicles, and their surrounding environment. Connected HUD (heads-up display) helmets and wearables provide real-time data on speed, navigation, and vital signs, ensuring a safer and more informed riding experience. GPS tracking and navigation systems guide riders through unfamiliar terrains, while real-time data monitoring enables proactive maintenance and diagnostics.

Advanced Driver Assistance Systems (ADAS) in Powersports

Other futuristic features making their way onto powersports vehicles are underpinned by autonomous technologies. Promising a new era of convenience, safety, and unparalleled riding experiences, autonomous systems on motorcycles, ATVs, and other powersports vehicles leverage advanced sensors, artificial intelligence, and machine learning algorithms to navigate and adapt to changing environments.

Enabled by these autonomous systems, enhanced safety features, such as collision avoidance and adaptive cruise control, work tirelessly to prevent accidents and protect riders. Moreover, ride-sharing services and connected convoy systems open up exciting possibilities for group riding and community engagement.

Turning Simulations into Reality

Taking user engagement a step further, virtual reality (VR) and augmented reality (AR) technologies are propelling powersports owners into immersive experiences.

VR simulators provide riders with virtual tracks and environments for training, skill enhancement, and thrilling racing simulations. AR helmets, on the other hand, display critical information in the rider’s field of view, improving navigation, safety, and situational awareness. These immersive technologies transport riders into a world where the boundaries of reality and fantasy blur, offering unique and unforgettable moments on every ride.

Protect Your Customers’ Powersports Adventures

These emerging trends fueling the growth of the powersports market present many opportunities for companies to serve this sector and innovate new technological advancements. Established companies are diversifying their product lines, while new players are entering the market with powersports-specific products, including accessories and services that enhance the riding experience.

To help ensure that powersports owners get to enjoy the full freedom and exhilaration these vehicles offer, present protection products to your powersports customers. Providing protection plans positions your dealership as a trusted partner in your customer’s adventures, and helps boost brand loyalty by reducing the possibility of unforeseen repair costs.

Motorcycles, whether powered by electricity or gasoline, are more than just machines—they are an extension of their riders’ personalities and a source of pure exhilaration.

Regular maintenance and care are essential to ensure that your motorcycle remains in peak condition, providing you with safe and enjoyable adventures. In this article, we will share nine important tips that will help you take care of your electric or combustion engine motorcycle so you can enjoy maximum performance and optimum reliability for the road ahead.

Motorcycle Maintenance = Performance and Reliability

Regular maintenance helps identify any potential issues before they become problems, reducing the risk of breakdowns and accidents where riders may be put at risk. Additionally, a well-maintained motorcycle performs better, delivers solid riding range, and saves you money by extending the life of the complex and costly components that make modern motorcycles such a joy out on the road.

Enjoy a smooth and trouble-free ride for years to come with the following maintenance tips.

1. Lights and Signaling Devices

One of the first, and easiest, areas to check are the lights and signaling devices. First, check that all the lights work—headlights, taillights, turn signals, and brake lights. Clean any dirt or debris from the lenses and replace any burnt-out bulbs. It is also crucial to ensure that your headlights are properly adjusted. Top Tip: Use a wall or garage door as a reference point and adjust the headlight to ensure it is at the correct height.

2. Tire Maintenance

As the only point of contact between your motorcycle and the road, tire maintenance is essential for safety and performance. Regularly check the tire pressure using a reliable pressure gauge and adjust it according to the manufacturer’s recommendations. Inspect the tires for any signs of wear or damage every time you head out. Replace tires that have worn beyond the legal tread depth limit, and check for any foreign objects embedded in the tires, such as nails or screws, removing them to prevent the tire from deflating.

3. Chain Maintenance

For motorcycles equipped with a chain drive, proper maintenance is crucial for optimal performance and longevity. Start by cleaning the chain regularly using a suitable chain cleaner or mild detergent and a brush. This helps remove dirt, grime, and debris that will accelerate chain wear. After cleaning, lubricate the chain using a high-quality chain lubricant. Apply the lubricant evenly along the entire length of the chain, ensuring it penetrates the rollers and links. Excess lubricant should be wiped off to prevent attracting dirt and debris.

Regularly check the chain tension and adjust it according to the manufacturer’s specifications. A properly tensioned chain ensures smooth power transfer and prevents excessive wear of the sprockets. Finally, inspect the sprockets for signs of wear or damage and replace them if necessary.

4. Brake System Maintenance

Your motorcycle’s brake system is critical for your safety and should be regularly inspected and maintained. First, check the brake fluid level and ensure it is within the recommended range. If the fluid is low, top it up with the recommended brake fluid, and check the condition of the brake lines for any signs of leakage or damage.

Inspect the brake pads for wear and replace them if they have reached the minimum thickness specified by the manufacturer. Check the brake rotors for excessive wear as well, and replace them as necessary.

5. Engine Oil and Filter Change

On an ICE (internal combustion engine) motorcycle, regularly changing the engine oil and filter is essential for maintaining engine performance and longevity. Engine oil lubricates the moving parts and reduces friction, as well as helps to dissipate heat. Over time, the oil becomes contaminated, reducing its effectiveness.

Check the oil level regularly using the dipstick or sight glass and ensure it is within the recommended range. If the oil appears dirty or has a burnt smell, it is time for an oil change. Replace the oil filter at the same time to prevent contaminants from circulating in the fresh oil. When changing the oil, follow the manufacturer’s recommendations for the oil type and viscosity. Be sure to dispose of the used oil and filter properly, as they can be harmful to the environment.

6. Air Filter Maintenance

The air filter plays a crucial role in preventing fine dirt and debris from entering the engine. A clogged or dirty air filter can restrict airflow, leading to reduced engine performance and fuel efficiency.

Regularly inspect the air filter and clean or replace it as necessary. To make it easy, follow the manufacturer’s service intervals for proper air filter maintenance and replacement. Remember, if your motorcycle is frequently exposed to dusty environments, you will need to inspect, and possibly replace, the air filter more frequently.

7. Electric Motorcycle Traction Battery Care and Maintenance

Just as the ICE is the heart of the traditional motorcycle, the battery is the heart of your electric motorcycle. With proper maintenance, charging, and operation, your battery can last as long as five years—or even longer.

You must charge the battery properly at all times—including not overcharging it—so when charging, only use a suitably rated charger and follow the instructions carefully. If your motorcycle is equipped with a Li-ion battery, it is best to keep the state of charge between 20 and 80 percent. If you have to remove the battery to charge, refer to the manufacturer’s manual to do this safely.

8. Cooling System Maintenance

Proper cooling system maintenance is essential to prevent overheating. Overheating will reduce an electric motorcycle’s battery’s cycle life and can cause potential component damage to ICE-equipped bikes.

Regularly check the coolant level in the reservoir and ensure it is within the recommended range. If the coolant level is low, top it up with the appropriate coolant mixture that is specified by the manufacturer to maintain the proper cooling properties.

Inspect the cooling system hoses and connections for any signs of leaks or deterioration and replace any damaged or worn hoses to prevent coolant leakage. Owners must periodically flush and replace the coolant according to the manufacturer’s recommendations to ensure optimal cooling system performance.

9. Battery Maintenance

In an ICE motorcycle, the battery provides the electrical power necessary for starting and operating the motorcycle. To ensure reliability, it is important to regularly check the battery terminals for corrosion and clean them using a battery terminal cleaner or a mixture of baking soda and water. Also ensure the terminals are tight and secure to prevent any electrical issues.

Check the battery’s electrolyte level if it is a maintenance-type battery. If the electrolyte level is low, carefully add distilled water to bring it to the appropriate level. Be careful not to overfill the cells.

Ensure Peak Motorcycle Performance with VSP

Finally, while you can easily and effectively carry out regular maintenance, it is important to have your motorcycle professionally serviced at the recommended intervals. Regular servicing ensures that all components are inspected, adjusted, lubricated, or replaced as required.

With the average length of vehicle ownership increasing, Vehicle Service Protection (VSP) can be a smart way to minimize unexpected repair expenses for as long as you own your motorcycle. Helpful VSP plans ensure mechanical repairs including parts and labor stay covered long after the manufacturer’s warranty expires. Instead of worrying about repairs, you can focus on having a blast out on the trail or your favorite scenic road.

Following these motorcycle maintenance tips and being proactive in taking care of future repairs with a helpful VSP plan will ensure a safe and enjoyable riding experience for years to come.

Considering an extended vehicle warranty? Don’t let misconceptions cloud your judgment!

Extended warranties can provide a crucial cushion of protection when you need it most. In this article, we’ll debunk the common myths, so you can make an informed decision. 

Understanding Extended Vehicle Warranties 

Extended vehicle warranties, also known as service contracts, provide coverage for certain repairs and maintenance services beyond the manufacturer’s warranty period. While the manufacturer’s warranty typically lasts for a few years or a certain mileage, an extended warranty kicks in once that coverage expires.  

Some people mistakenly believe that extended warranties are redundant, assuming that their vehicles are adequately covered by the manufacturer’s warranty. However, unexpected repairs can be financially crippling without an extended warranty. We’ll delve into the cost-effectiveness of extended warranties and explore whether they truly deliver on their promises. 

The Value of Extended Vehicle Warranties 

One common misconception is that extended warranties only benefit the dealer. However, they can actually provide peace of mind for vehicle owners by minimizing unexpected out-of-pocket expenses. With the increasing complexity of modern vehicles and the potential for costly repairs, having an extended warranty can offer financial protection and assurance. 

Extended warranties can also be transferable, potentially increasing the resale value of the vehicle, which can be an attractive selling point for prospective buyers. 

Expense vs. Investment 

There’s a prevailing belief that extended warranties are not worth the investment, as they may not cover the necessary repairs or may have stringent terms and conditions. However, this is not always the case.  

While it’s essential to carefully review the coverage details and exclusions, many extended warranties offer comprehensive protection for a wide range of mechanical and electrical components. 

Another misconception is that extended warranties are overly expensive. In reality, the cost of an extended warranty can vary depending on factors such as the vehicle’s make and model, mileage, and the level of coverage desired. By comparing different options and considering the potential savings on future repairs, an extended warranty can prove to be a prudent investment. 

The Cost of Extended Vehicle Warranties 

The cost of an extended vehicle warranty is influenced by various factors, including the age and mileage of the vehicle, the coverage level, and the provider. While some may view the upfront cost as a deterrent, it’s essential to consider the potential long-term savings and peace of mind that an extended warranty can offer. 

When weighing the cost of an extended warranty, it’s crucial to assess the likelihood of major repairs and the associated expenses. By having a clear understanding of the coverage details and the anticipated benefits, you can make an informed decision regarding the value of an extended warranty for your vehicle. 

What Is Covered by Extended Vehicle Warranties? 

Extended warranties typically cover repairs for components such as the engine, transmission, electrical systems, and other vital parts of the vehicle. However, it’s important to carefully review the terms and conditions to understand the specific inclusions and exclusions. Some extended warranties may also offer additional benefits, such as roadside assistance and rental car reimbursement. 

Understanding the scope of coverage is crucial when evaluating the suitability of an extended warranty for your vehicle. By gaining clarity on what is covered and any limitations, you can assess the overall value and protection provided by the extended warranty. 

Weighing the Pros and Cons  

Like any financial decision, there are both advantages and considerations to weigh when evaluating an extended vehicle warranty. On the positive side, an extended warranty can offer peace of mind, potential cost savings on repairs, and added resale value for the vehicle. It can also provide convenience through included benefits such as roadside assistance. 

However, it’s important to consider the potential drawbacks, such as the upfront cost of the warranty, the coverage limitations, and the possibility that certain repairs may not be covered. Evaluating the pros and cons in relation to your specific vehicle and driving habits can help you determine whether an extended warranty aligns with your needs and priorities. 

Dos and Don’ts When Considering an Extended Vehicle Warranty 

When contemplating an extended vehicle warranty, it’s crucial to do thorough research and consider the following dos and don’ts: 


  • Research reputable warranty providers and compare coverage options. 
  • Understand the terms, conditions, and limitations of the extended warranty.
  • Consider the potential long-term benefits and savings on future repairs. 
  • Seek clarity on the claims process and authorized repair facilities. 


  • Overlook the details of the coverage, exclusions, and deductibles.
  • Rush into purchasing an extended warranty without carefully assessing your vehicle’s needs.
  • Assume that all extended warranties offer the same level of coverage and benefits. 
  • Neglect to inquire about the transferability and cancellation policy of the extended warranty.

How to Choose the Right Extended Vehicle Warranty 

Choosing the right extended vehicle warranty involves a thoughtful evaluation of your vehicle’s age, mileage, anticipated usage, and long-term ownership plans. By aligning the coverage options with your specific needs and budget, you can select an extended warranty that provides valuable protection and peace of mind. The dealers at your local dealership are experts in the range of terms and coverage options for their plan offerings. Discussing your options with them can empower you to make a well-informed decision.  

Take Your Driving Experience to the Next Level with Extended Warranties  

Extended vehicle warranties are valuable considerations for protecting your investment and minimizing the financial impact of unexpected repairs. By debunking common misconceptions and understanding the benefits, costs, and coverage details, you can make a well-informed decision regarding the suitability of an extended warranty for your vehicle. 

Atlanta, GA, January 25, 2023 – Safe-Guard Products International, LLC, the leading provider of branded protection products for the automotive, RV, powersports and marine industries, announces the retirement of Executive Chairman Dave Duncan. Duncan was an essential part of the Safe-Guard family from early on and most recently has served as executive chairman since 2020. While boasting over three decades of finance and insurance experience, Duncan’s impact will be missed by the Safe-Guard team.

“Dave has a unique wealth of industry knowledge and a focus on creating innovative client solutions that positioned Safe-Guard for a dynamic future growth. We would like to thank Dave for his dedication and contributions to our organization and wish him all the best in his future endeavors,” stated David Pryor, president of Safe-Guard.

During his time at Safe-Guard, Duncan has held roles as senior vice president, president and executive chairman, respectively. Prior to joining Safe-Guard, Duncan was president and CEO of Diversified Automotive Group and held numerous management positions in automotive retail.

“Throughout his career at Safe-Guard, Dave was instrumental in the creation and implementation of our strategic vision and plan, and he has been truly dedicated to our organization and its mission,” said Safe-Guard CEO Randy Barkowitz.

Under Duncan’s leadership as executive chairman, Safe-Guard successfully broadened its product offerings, expanded into new channels, and released a range of branded solutions for clients and dealers. Throughout his 27 years with Safe-Guard, Duncan played a significant role in the company’s growth and success by advancing sales, marketing and development efforts, acting as a key player in expanding the company’s reach through the OEM, national retail and agent channels. Duncan also led the deployment of turnkey programs for the company’s F&I business units, demonstrating strong leadership throughout his tenure.


About Safe-Guard Products International

Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading provider of vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries. The company develops, markets and administers the highest-quality programs and matches them with unparalleled customer service, advanced technology solutions and industry-leading sales and marketing. Safe-Guard is a proud partner to top retailers, original equipment manufacturers (OEMs) and independent agents across the United States and Canada. Visit for more information.

Atlanta, GA, November 7, 2022 – Safe-Guard Products International, LLC, the leading provider of branded protection products for the automotive, RV, powersports and marine industries, is celebrating its 30th anniversary. The company is focused on closing out a strong year with plans for additional growth in 2023.

From its founding in 1992, Safe-Guard has dramatically grown and adapted each decade in business. The company continues to lead the industry with relevant and timely products to match customer and consumer demand, while also keeping an eye on the future and what may be needed as the industry evolves. A small team of 22 agents administering 19,000 theft protection contracts in 1992 has matured into a workforce of over 700 and more than five million contracts annually throughout the US and Canada.

“After joining the company in 2008, I think many of us had an idea of where this company could go,” said Safe-Guard CEO Randy Barkowitz. “However, it is a testament to our employees, management team and customers that we have continued to realize the sustained growth and level of success we have achieved over the last 30 years. I’m proud to work alongside our talented team of professionals.”

Between inception and 2008, many of Safe-Guard’s core products were launched and partnerships with key OEMs, agents, dealers and financial service companies were critical to the company’s maturation. Over the course of the subsequent 15 years, key hires and additional partnerships with clients and industry giants like GM Financial, Hyundai Capital, Nissan Canada and AutoNation have propelled Safe-Guard’s growth.

Executive leadership has been instrumental in exceeding growth goals while advancements in technology and innovation remain a driving force behind the company’s product offerings.

“As we expand our footprint with new clients and dealers, our focus will remain on offering innovative business solutions that help those most important to us sell efficiently and providing desired and valuable training and coverage that will strengthen the relationships our customers have with their stakeholders,” added Barkowitz.

Today over 130,000 claims are processed each month for more than 65 brands powered by Safe-Guard Products, protecting over 40 million consumers throughout North America.


About Safe-Guard Products International

Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading provider of vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries. The company develops, markets and administers the highest-quality programs and matches them with unparalleled customer service, advanced technology solutions and industry-leading sales and marketing. Safe-Guard is a proud partner to top retailers, original equipment manufacturers (OEMs) and independent agents across the United States and Canada. Visit for more information.

Mississauga, ON, May 13, 2022 – Safe-Guard Products International, LLC, the leading provider of branded protection products for the automotive, RV, powersports and marine industries, today announced Andre Ramgattie has joined the company as the national director of account management and business development for Safe-Guard Canada, Ltd., effective immediately.

Ramgattie brings nearly fifteen years of automotive experience with him to Safe-Guard Canada, having started his career in corporate roles for Honda Canada and Volvo Cars Canada, and then in retail covering used, leasing, F&I and sales roles. Prior to joining Safe-Guard, Ramgattie spent nine years working in sales operations and market intelligence for a major finance and insurance provider. At Safe-Guard, Ramgattie will focus on building relationships with existing clients and partnering with David Wilke, national sales director, to grow Safe-Guard Canada’s client roster and drive retail sales.

“We are thrilled to have Andre join Safe-Guard Canada as the national director of account management and business development,” said David Pryor, president of Safe-Guard. “Andre’s extensive experience within the automotive world across retail, corporate and the F&I provider space will prove to be a big asset in leading and serving Safe-Guard’s current clients. We’re excited to have Andre as a part of our team as we continue to deliver full-service, branded solutions and drive sales performance for our client and dealer partners.”

“Andre’s real-world experience from retail to corporate, combined with his data-driven sales expertise, will truly benefit our retail and client partners,” said John Stewart, EVP OEM field sales and training for Safe-Guard. “Andre’s experience and leadership will help us to further accelerate performance for Safe-Guard partners.”

Ramgattie graduated with a BBA in automotive from Georgian College and obtained his EMBA from the Telfer School of Management, University of Ottawa.

About Safe-Guard Products Canada

Founded in 2001 and based in Mississauga, Ontario, Safe-Guard Products Canada is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries. The company develops, markets and administers the highest-quality programs and matches them with industry-leading marketing, dedicated sales and training, advanced technology solutions and comprehensive customer service. Safe-Guard is a proud partner to original equipment manufacturers (OEMs), top dealer groups and retailers across Canada. For more information, please visit

Toronto, ON, May 13, 2021 – Yamaha Motor Canada today announced a partnership with Safe-Guard Products Canada, Ltd., the leading provider of private label protection products for the automotive, RV, marine and powersports industries. The program, launching July 5, enables Yamaha to provide a complete, branded protection product solution to dealers under the Yamaha Motor Protection Plan name. Products available include Credit Insurance, Bundle Loan Protection, Guaranteed Asset Protection (GAP), Tire & Wheel Protection, as well as a suite of products for offmakes. Additionally, Safe-Guard will support the Yamaha Motor Protection Plan program with an enhanced dealer support team, business development resources, complimentary retail training and branded marketing content, technology integration and administration of the program.

“Joining forces with Safe-Guard provides a powerful boost to our organization, our dealers and their riders,” said Peter Smallman-Tew, president and managing director at Yamaha Motor Canada. “This partnership enables Yamaha to bring new, industry-leading solutions to the table for our dealers, which enhances their business by driving revenue and customer retention while improving the owner experience for the customers they serve.”

“We are thrilled to partner with Yamaha to provide them with a purpose-built, fully branded protection program for their dealers,” said Mary Buhr, director of account management and business development at Safe-Guard. “Yamaha is a premier player within the powersports industry and we’re proud to power innovative and value-added solutions for this great brand.”

With international headquarters in Atlanta, Georgia, and Canadian headquarters based in Mississauga, Ontario, Safe-Guard Products manages protection product programs for over 50 strategic partners across the U.S. and Canada, offering a full suite of protection products and dealer business solutions in the automotive, RV, marine and powersport industries. More than 13 million consumers are protected under contracts by Safe-Guard.

Yamaha Motor Protection Plan  

About Yamaha Motor Canada, Ltd.

Since incorporating in 1973, Yamaha Motor Canada has expanded to include 10 product groups that help Canadians make the most of their time outdoors. In addition, Yamaha offers after-sales support with parts, accessories, lubricants, apparel and service, with over 400 dealers servicing Canadians from coast to coast to coast.

About Yamaha Financial Services

Yamaha Financial Services, a division of Yamaha Motor Canada, offers dealers and customers access to flexible, convenient financial solutions designed primarily for the powersports and marine industries. Committed to a high-quality customer experience, Yamaha Financial Services Canada is also part of a growing global community of finance companies within Yamaha Motor Corporation in the United States, Australia, France, Brazil, Mexico, Indonesia and Russia.

About Safe-Guard Products Canada, Ltd.

Founded in 2001 and based in Mississauga, Ontario, Safe-Guard Products Canada is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries. The company develops, markets and administers programs on behalf of clients, backed by industry-leading sales and marketing, advanced technology solutions and comprehensive customer service. Safe-Guard is a proud partner to original equipment manufacturers (OEMs), top dealer groups and retailers across Canada.

Atlanta, GA, January 25, 2021 – Schomp Automotive has announced a new partnership with Safe-Guard Products International, LLC, the leading provider of third-party private label protection products for the automotive, RV, marine and powersports industries. Beginning January 5, Schomp Automotive now provides a complete F&I product solution to Schomp dealers under the One Protect brand along with original equipment manufacturer (OEM) branded products. The One Protect brand includes a full suite of twelve fully branded protection products, as well as technology integrations to power Schomp’s proprietary A2Z Sync software, retail training support with on-demand dealer training content and complimentary branded sales and marketing content.

“Our partnership with Safe-Guard is a significant collaboration that will help connect and streamline the business for our dealers,” said Aaron Wallace, dealer principal, Schomp Automotive Group. “We pride ourselves on a simple, transparent automotive purchase experience and having Safe-Guard as our partner provides us with the powerful combination of the One Protect brand plus the OEM brand in applicable stores, as well as the technology integrations and retail training to help us power our business. What’s more, the One Protect products will be available to dealers who utilize the A2Z Sync software.”

Schomp Automotive represents eight automotive dealerships, and eight brands across two states.

“Safe-Guard is excited to support Schomp Automotive dealers and fuel their A2Z Sync retail technology with our complete solution,” said Tony Catania, chief revenue officer of Safe-Guard. “Our unique combination of the private label solution for Schomp Automotive plus Safe-Guard’s management of more OEM protection product programs than any other provider allows us to deliver a one-stop resource for Schomp dealers. We look forward to helping drive business and customer retention for Schomp Automotive and A2Z Sync dealers.”

Based in Atlanta, Georgia, Safe-Guard Products manages protection product programs for over 50 strategic partners across the U.S. and Canada, offering a full suite of protection products and dealer business solutions in the automotive, RV, marine and powersport industries. More than 13 million consumers are protected under contracts by Safe-Guard.

About Schomp Automotive Group
Schomp Automotive Group is a fourth-generation family-owned dealer group consisting of eight automotive dealerships supporting eight brands across Colorado and Utah. Schomp was a pioneer in the “One Price” methodology when Lisa Schomp introduced the concept in 1993. Aaron Wallace introduced “One Person,” eliminating the traditional finance office with client advisors taking the customer from start to finish in the car buying process. Wallace also introduced “One Hour” after founding the software company A2Z Sync that enables Schomp stores to complete the transaction process in one hour. The A2Z Sync software solution is now available to be licensed by other progressive dealers. In a traditionally stagnant industry, Schomp Automotive Group and its parent organization strive to remain ahead of the curve and provide a simple, transparent and stress-free automotive purchase experience.

About Safe-Guard Products International, LLC
Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries. The company develops, markets and administers programs on behalf of clients, backed by industry-leading sales and marketing, advanced technology solutions and comprehensive customer service. Safe-Guard is a proud partner to original equipment manufacturers (OEMs), top retailers and independent agents across the United States and Canada.