ATLANTA, January 25, 2024 – Safe-Guard Products International, LLC, the leading provider of branded protection products for the automotive, RV, powersports, and marine industries announced the launch of its redesigned website. This signifies the company’s digital transformation from a third-party administrator (TPA) to a Protection Products Platform that delivers frictionless service, consistency, and customer-centric solutions.

This transformation is the result of a purposeful digital strategy designed to leverage the company’s 30 years of data and applications that drive key metrics, business decisions, and enhanced service capabilities. At the forefront of the F&I industry, Safe-Guard delivers protection products and solutions that drive sustainable, scalable growth.

“A one-size-fits-all approach to protection products isn’t enough in today’s market, especially considering the various generational groups that currently drive spending,” says Safe-Guard CEO Randy Barkowitz. “For many years, we have set out to change the industry, drive innovation, and enhance transparency. Our evolution from a traditional TPA to a Protection Products Platform allows us to grow with our customers, no matter how their needs change over time.”

Serving a diverse customer base, the company has fully embraced changes in the F&I industry to meet the market demand of vehicle owners. The company’s digital transformation mirrors the broad changes happening across the automotive sector, promising to dynamically reshape the industry landscape for the better.

“The new website is a powerful representation of our company, our people, and our commitment to innovation,” says Safe-Guard President, David Pryor. “Through the integration of data and advanced analytics, we’ve successfully transformed Safe-Guard into a Protection Products Platform that will drive sustainable and scalable growth for our customers.”

Safe-Guard’s dedication to innovation and customer centricity has positioned them as the leader in the F&I industry, and the new website showcases this commitment to meet the evolving needs of its customers. This unwavering dedication remains essential as the company transitions to a new era as a Protection Products Platform.

Thanks to lower prices and more long-range options, today’s modern car buyer is more interested in electric vehicle (EV) technologies than ever before.

Thanks to lower prices and more long-range options, today’s modern car buyer is more interested in electric vehicle (EV) technologies than ever before.  

As concerns over environmental sustainability and fuel efficiency continue to grow, EVs have emerged as a promising solution. The shift toward EVs is not only driven by environmental consciousness but also by technological advancements that have made electric cars more practical and appealing to consumers. 

With major automotive manufacturers investing heavily in EV development, the market is witnessing a surge in the availability and variety of electric vehicles. From compact city cars to luxury SUVs, EVs are becoming increasingly accessible to a wide range of consumers. 

As the EV landscape continues to evolve, extended car warranties are becoming a crucial aspect of building trust among electric vehicle shoppers. Here’s what dealership professionals need to know in order to: 

  1. Make the EV deal. 
  1. Build long-lasting relationships with EV customers. 
  1. Maximize the benefits of extended car warranties. 

The Rise of Electric Vehicles

Driven by the convergence of environmental concerns, technological advancements, and supportive government policies, the rise of EVs symbolizes a paradigm shift in the automotive industry. This increased accessibility, variety, and infrastructure for EVs reflect a fundamental transformation in the way consumers perceive transportation. 

Governments around the world are also incentivizing the adoption of EVs through policies such as tax credits, rebates, and infrastructure development. As a result, the infrastructure for charging stations and battery technologies is rapidly expanding, making EVs a viable and attractive option for consumers.  

As the demand for electric vehicles continues to surge, the need for building trust and reliability in the EV market becomes paramount. This necessitates a comprehensive understanding of the factors influencing EV reliability and the role of extended car warranties in addressing consumer concerns and instilling confidence in electric vehicle ownership. By offering comprehensive coverage and support, extended warranties mitigate any customer apprehensions related to potential maintenance and repair costs or to the longevity of their vehicle, thereby instilling confidence and trust in the electric vehicle ownership experience. 

Factors Affecting EV Reliability: The Importance of Trust in the EV Market 

EV reliability is influenced by a multitude of factors that encompass technological, environmental, and infrastructural dimensions. Battery technology stands at the forefront of considerations impacting EV reliability, as the performance, lifespan, and degradation of batteries significantly influence the overall dependability of electric vehicles. 

Recent developments in advanced battery chemistries and energy storage systems play a pivotal role in enhancing the reliability and longevity of EVs, mitigating concerns related to range anxiety and battery degradation. Also, charging infrastructure and network availability contribute to the reliability of electric vehicles, as seamless access to charging stations is crucial for ensuring the practicality and convenience of EV ownership.  

Smart Diagnostics and Advanced Driver Assistance Systems (ADAS) in EVs 

Connected features in EVs also enhance their reliability by enabling predictive maintenance, remote diagnostics, and real-time performance monitoring for drivers. These features contribute to the proactive identification and resolution of potential issues, thereby bolstering the overall trustworthiness of electric vehicles. 

According to a 2023 article written by McKinsey & Co., “ADAS features play a role in the purchase decision, especially among EV buyers and the premium-brand segment: 42 percent of EV buyers say they would be highly likely to switch brands for better ADAS features.” 

Get on Board: Extended Car Warranties for EVs Can Improve the Consumer Experience 

Electric vehicles are uniquely engineered and necessitate tailored warranty solutions that cater to the distinct requirements of EV technology, beyond what manufacturers’ warranties offer. Extended car warranties for EVs are designed to address the specific components, systems, and challenges associated with electric vehicle ownership. 

Industry-leading warranties offer coverage for critical components such as the battery, electric drivetrain, and electronic systems, providing consumers with comprehensive protection and support. Understanding the scope and coverage of extended warranties is essential for electric vehicle shoppers, as it empowers them to make well-informed decisions regarding their EV purchase and ownership. By comprehensively understanding the terms, conditions, and benefits of extended warranties, consumers can mitigate uncertainties and apprehensions related to potential repair and maintenance costs. 

Extended warranty providers can offer a proactive and customer-centric approach further reinforcing the reliability of electric vehicle ownership. In turn, this fosters a sense of assurance among consumers. 

How Car Dealerships Can Leverage Extended Warranties at the Time of an EV Purchase 

Car dealerships can strategically leverage extended warranties to enhance customer satisfaction and confidence in the electric vehicle ownership experience. Promoting the availability of extended warranties serves as a compelling differentiator for car dealerships, highlighting dealership commitment to customer support and satisfaction. In addition, offering and communicating about extended warranties straight from the dealership at time of purchase can wipe away any anxiety around pain points customers may have with EV technology.  

Consumer Perspectives on Extended Warranties for EVs 

Perspectives from consumers on extended warranties for EVs hold significant sway in shaping the overall trust and confidence in electric vehicle ownership. By providing insights into the perceived value, benefits, and considerations associated with extended warranties, consumers contribute to the ongoing dialogue surrounding the reliability and support systems for electric vehicles. 

At the same time, understanding how consumers feel about EV extended warranties empowers dealership professionals to better respond to consumer needs and concerns. 

Launch EV Extended Warranty Offerings at Your Dealership, Today 

According to a 2023 study by the Energy Policy Institute at the University of Chicago, 47% of Americans are unlikely to get an EV as their next car. Why? Among other factors, consumers are concerned about the potential high cost of maintenance and repairs on an EV and have a lack of knowledge surrounding the benefits of EVs.  

Car dealerships have the capability to mitigate these fears for consumers during their shopping experience. In addition to helping protect against what might become expensive repairs, extending a warranty can also help build trust with consumers who are looking to buy their first electric car. 

As consumers expect to see more EV options during the car shopping experience, ensure your dealership also holds an array of customer-tailored EV extended warranties at hand.  

Considering an extended vehicle warranty? Don’t let misconceptions cloud your judgment!

Extended warranties can provide a crucial cushion of protection when you need it most. In this article, we’ll debunk the common myths, so you can make an informed decision. 

Understanding Extended Vehicle Warranties 

Extended vehicle warranties, also known as service contracts, provide coverage for certain repairs and maintenance services beyond the manufacturer’s warranty period. While the manufacturer’s warranty typically lasts for a few years or a certain mileage, an extended warranty kicks in once that coverage expires.  

Some people mistakenly believe that extended warranties are redundant, assuming that their vehicles are adequately covered by the manufacturer’s warranty. However, unexpected repairs can be financially crippling without an extended warranty. We’ll delve into the cost-effectiveness of extended warranties and explore whether they truly deliver on their promises. 

The Value of Extended Vehicle Warranties 

One common misconception is that extended warranties only benefit the dealer. However, they can actually provide peace of mind for vehicle owners by minimizing unexpected out-of-pocket expenses. With the increasing complexity of modern vehicles and the potential for costly repairs, having an extended warranty can offer financial protection and assurance. 

Extended warranties can also be transferable, potentially increasing the resale value of the vehicle, which can be an attractive selling point for prospective buyers. 

Expense vs. Investment 

There’s a prevailing belief that extended warranties are not worth the investment, as they may not cover the necessary repairs or may have stringent terms and conditions. However, this is not always the case.  

While it’s essential to carefully review the coverage details and exclusions, many extended warranties offer comprehensive protection for a wide range of mechanical and electrical components. 

Another misconception is that extended warranties are overly expensive. In reality, the cost of an extended warranty can vary depending on factors such as the vehicle’s make and model, mileage, and the level of coverage desired. By comparing different options and considering the potential savings on future repairs, an extended warranty can prove to be a prudent investment. 

The Cost of Extended Vehicle Warranties 

The cost of an extended vehicle warranty is influenced by various factors, including the age and mileage of the vehicle, the coverage level, and the provider. While some may view the upfront cost as a deterrent, it’s essential to consider the potential long-term savings and peace of mind that an extended warranty can offer. 

When weighing the cost of an extended warranty, it’s crucial to assess the likelihood of major repairs and the associated expenses. By having a clear understanding of the coverage details and the anticipated benefits, you can make an informed decision regarding the value of an extended warranty for your vehicle. 

What Is Covered by Extended Vehicle Warranties? 

Extended warranties typically cover repairs for components such as the engine, transmission, electrical systems, and other vital parts of the vehicle. However, it’s important to carefully review the terms and conditions to understand the specific inclusions and exclusions. Some extended warranties may also offer additional benefits, such as roadside assistance and rental car reimbursement. 

Understanding the scope of coverage is crucial when evaluating the suitability of an extended warranty for your vehicle. By gaining clarity on what is covered and any limitations, you can assess the overall value and protection provided by the extended warranty. 

Weighing the Pros and Cons  

Like any financial decision, there are both advantages and considerations to weigh when evaluating an extended vehicle warranty. On the positive side, an extended warranty can offer peace of mind, potential cost savings on repairs, and added resale value for the vehicle. It can also provide convenience through included benefits such as roadside assistance. 

However, it’s important to consider the potential drawbacks, such as the upfront cost of the warranty, the coverage limitations, and the possibility that certain repairs may not be covered. Evaluating the pros and cons in relation to your specific vehicle and driving habits can help you determine whether an extended warranty aligns with your needs and priorities. 

Dos and Don’ts When Considering an Extended Vehicle Warranty 

When contemplating an extended vehicle warranty, it’s crucial to do thorough research and consider the following dos and don’ts: 


  • Research reputable warranty providers and compare coverage options. 
  • Understand the terms, conditions, and limitations of the extended warranty.
  • Consider the potential long-term benefits and savings on future repairs. 
  • Seek clarity on the claims process and authorized repair facilities. 


  • Overlook the details of the coverage, exclusions, and deductibles.
  • Rush into purchasing an extended warranty without carefully assessing your vehicle’s needs.
  • Assume that all extended warranties offer the same level of coverage and benefits. 
  • Neglect to inquire about the transferability and cancellation policy of the extended warranty.

How to Choose the Right Extended Vehicle Warranty 

Choosing the right extended vehicle warranty involves a thoughtful evaluation of your vehicle’s age, mileage, anticipated usage, and long-term ownership plans. By aligning the coverage options with your specific needs and budget, you can select an extended warranty that provides valuable protection and peace of mind. The dealers at your local dealership are experts in the range of terms and coverage options for their plan offerings. Discussing your options with them can empower you to make a well-informed decision.  

Take Your Driving Experience to the Next Level with Extended Warranties  

Extended vehicle warranties are valuable considerations for protecting your investment and minimizing the financial impact of unexpected repairs. By debunking common misconceptions and understanding the benefits, costs, and coverage details, you can make a well-informed decision regarding the suitability of an extended warranty for your vehicle. 

Protecting vehicles from damage is nearly impossible, but thanks to paintless dent repair, getting a vehicle back in showroom condition is quick and easy for your customers.

‍When it comes to repairing minor dents and dings in vehicles, there are two main methods: traditional dent repair and paintless dent repair. While both options aim to restore the car’s exterior to its original condition, there are significant differences between the two approaches.

Let’s dive in and see why paintless dent repair is the superior choice for today’s modern vehicle owners.

Traditional Dent Repair Doesn’t Stand the Test of Time

While traditional dent repair can effectively rectify the damage, it is a more invasive, expensive, and time-consuming option for consumers.

Traditional body repair requires the damaged area to be sanded down, filled with body filler, and then painted to match the original finish. Over time, the bond between the filler and the metal can weaken, causing the paint to crack or the filler to shrink. Additionally, it is often difficult to exactly match the hue and tone of the original paint, resulting in obvious color discrepancies.

Paintless dent repair, on the other hand, is a new and innovative technique that utilizes specialized tools and techniques to massage the dent out from the inside of the panel, without the need for fillers or paint.

By preserving the car’s original factory finish, paintless dent repair offers several advantages over traditional repair processes.

Faster Turnaround Time and Reduced Costs

Since there is no need for extensive sanding, filling, or painting, the process can be completed much faster than traditional dent repair. In many cases, minor dents can be repaired within a few hours or even minutes, depending on the extent of the damage. This quick turnaround time means less inconvenience for the owner and reduces the overall repair costs.

The absence of fillers, paint, and labor-intensive processes significantly reduces the overall expenses. In fact, paintless dent repair can cost up to 65 percent less than traditional methods.

Preserving the Integrity of the Paintwork

Another primary benefit of paintless dent repair is that it does not involve any painting or surface preparation.

The technician uses specialized tools to carefully manipulate the metal back into its original shape, leaving the paintwork untouched. This preservation of the original paint ensures a seamless repair and eliminates the risk of color mismatch or future corrosion issues.

Ensuring No Corrosion at a Later Stage

Perhaps the most important advantage of paintless dent repair is the reduced risk of corrosion down the road. The process of traditional dent repair, involving sanding and welding, can compromise the car’s protective coating, leading to potential rust and corrosion issues.

When a dent is repaired using paintless dent repair, the original factory finish is preserved, leaving the car’s protective coating intact. By not removing the protective coating that acts as a barrier against moisture and other corrosive elements, the long-term integrity of the vehicle is not compromised.

Protection Today, for the Long Road Ahead

From maintaining resale value to overall vehicle satisfaction, paintless dent repair offers several advantages over traditional repair techniques.

These advantages include cost savings, faster turnaround time, and most importantly, the prevention of corrosion at a later stage. By choosing paintless dent repair, car owners can restore their vehicles to their original condition without compromising the factory protective coating.

For more information on paintless dent repair, contact the vehicle protection product experts at Safe-Guard today.

Modern vehicles are safer than ever due to a wealth of new technologies that are designed to keep drivers safe, even when they’re not paying attention.

Unlike traditional passive safety systems, advanced driver assistance systems (ADAS) are designed to enhance vehicle safety by helping the driver steer, brake, and accelerate the vehicle automatically to avoid an accident. Each manufacturer has different names for their systems, but these systems often go by common names such as lane departure warning, adaptive cruise control, blind spot monitoring, and automatic emergency braking.

Given the efficacy of these systems, it’s no wonder that in 2022, Counterpoint Research found that some sort of ADAS system was fitted to more than 70 percent of new cars sold in the United States and this number is expected to exceed 80 percent in 2023.

Image Source: Counterpoint

ADAS Systems Require a Clear View

Central to the operation of ADAS systems are automated sensors that continuously monitor the vehicle’s surroundings, detecting potential obstacles and assessing the driving environment. Even though several sensors combine to make up the ADAS sensor suite, nearly all of these advanced systems rely on a camera (or stereo cameras) mounted behind the windshield to warn drivers of impending dangers or instruct the vehicle to take evasive action.

In order for these windshield-mounted ADAS cameras to function properly, they require a windshield free of defects and blemishes. ADAS cameras looking through a windshield with distortion from cracks or dings that are directly in line with the lens could fail to detect critical information or provide false positives. In fact, some vehicles will recognize the damage and turn off the system entirely.

This issue is further compounded by the fact that even minor damage can grow and spread over time. Temperature changes, vibrations from the road, or even wind pressure can cause small chips to quickly develop into larger cracks.

Avoiding Costly Repairs and Improving Safety with Windshield Protection

Repairing chips and cracks in a timely manner is more important than ever before. A small crack can turn into a large crack, which not only can block an ADAS camera sensor but can necessitate a complete windshield replacement. Full replacement not only adds several hundred dollars to the repair bill, but the replacement windshield has to meet all the OEM’s specifications, and the ADAS camera has to be recalibrated, both of which add to the replacement cost.

Escalating repair costs and deteriorating road surfaces make protection products, such as Safe-Guard Products International’s Windshield Protection, essential for maintaining a worry-free ownership experience for customers. Instead of paying out of pocket for costly repairs, Windshield Protection helps consumers avoid the financial burden of chips and cracks so they can keep a clear view ahead, avoid costly replacements, and keep their vehicle’s ADAS systems working as intended.

For more information, contact us today to learn more about our wide range of vehicle protection products.

Electric vehicles (EVs) are becoming increasingly popular as more drivers recognize the environmental and cost-saving benefits they offer. However, to fully unlock the EV ownership experience, a home charging station is a prerequisite.

The Importance of Home Charging

Installing an EV home charging station opens up a treasure trove of benefits that are not available to owners of ICE-powered cars:

  • Home charging offers EV owners unparalleled convenience. Instead of making trips to a public charging station, drivers can simply plug in their EVs at home.
  • If the home charger is powered by a sustainable energy source, such as solar, owners can also be assured that every charge is clean.
  • With a home charger an EV owner need never have to join the queue waiting for a spot at a public charger.
  • Charging an EV at home is substantially cheaper than filling up a traditional gasoline or diesel vehicle. The cost of electricity to power a home charger is also less than that to power the public DC fast chargers.

And unlike owning a gas station, owning a home charger is a viable option. In fact, in the US more than 80 percent of EV owners primarily charge at home.

The Cost of a Home Charger Installation

The cost of installing a home charger can vary depending on several factors, including location, the type of charger, and the electrical connection required. Homeowners get to choose between a Level 1 (L1) or Level 2 (L2) charger.

A typical L1 EV charger delivers between 1.3 kW and 2.4 kW, which translates into roughly 3.11 miles of range per hour of charging. L2 chargers require a special electrical connection of between 208 and 240 volts and can charge between 3 kW and 19 kW, delivering a range of 18 to 28 miles per hour.

On average, home charger installation can range from a few hundred dollars for an L1, to a few thousand dollars for a faster-charging L2. However, utility companies, states, and equipment manufacturers often offer incentives and rebates that help to offset these costs.

But why lay out any money on a home charger when public DC fast chargers are becoming commonplace? The answer lies in the convenience of home charging and the cost to charge.

The Cost of DC Fast Charging

While charging at a DC fast charger cuts the time to charge from the hours needed with AC home charging to minutes, it comes at a cost.

  • Because of the cost of the equipment, DC fast charging is generally more expensive per kWh compared to home charging. This can result in significantly higher costs over time if the EV is exclusively charged at public charging stations.
  • Some DC fast-charging networks require a membership or subscription.
  • Cluster charging of EVs during peak hours can push the pricing into the peak demand bracket, which will increase the cost to charge significantly.

So, while DC fast charging is invaluable for road trips and emergencies, home charging is the more cost-effective and convenient option for regular use.

However, as with any other electrical appliance, the home charger can develop a problem, or even stop working at any time, leaving an out-of-power EV stranded in the garage.

Fortunately, Safe-Guard’s EV Wall Charger Protection is an optional service contract that includes replacement coverage for the failure of an EV home charging station due to mechanical breakdown. This protection product also provides reimbursement for the costs associated with an electrician removing the defective charger and installing a replacement charger after the base three-year manufacturer’s warranty has expired (a two-year extension).

If charging your EV at your own home charging station appeals to you, but the risk of an expensive failure does not, contact your EV dealer about obtaining Safe-Guard’s Wall Charger Protection.

Atlanta, GA, January 25, 2023 – Safe-Guard Products International, LLC, the leading provider of branded protection products for the automotive, RV, powersports and marine industries, announces the retirement of Executive Chairman Dave Duncan. Duncan was an essential part of the Safe-Guard family from early on and most recently has served as executive chairman since 2020. While boasting over three decades of finance and insurance experience, Duncan’s impact will be missed by the Safe-Guard team.

“Dave has a unique wealth of industry knowledge and a focus on creating innovative client solutions that positioned Safe-Guard for a dynamic future growth. We would like to thank Dave for his dedication and contributions to our organization and wish him all the best in his future endeavors,” stated David Pryor, president of Safe-Guard.

During his time at Safe-Guard, Duncan has held roles as senior vice president, president and executive chairman, respectively. Prior to joining Safe-Guard, Duncan was president and CEO of Diversified Automotive Group and held numerous management positions in automotive retail.

“Throughout his career at Safe-Guard, Dave was instrumental in the creation and implementation of our strategic vision and plan, and he has been truly dedicated to our organization and its mission,” said Safe-Guard CEO Randy Barkowitz.

Under Duncan’s leadership as executive chairman, Safe-Guard successfully broadened its product offerings, expanded into new channels, and released a range of branded solutions for clients and dealers. Throughout his 27 years with Safe-Guard, Duncan played a significant role in the company’s growth and success by advancing sales, marketing and development efforts, acting as a key player in expanding the company’s reach through the OEM, national retail and agent channels. Duncan also led the deployment of turnkey programs for the company’s F&I business units, demonstrating strong leadership throughout his tenure.


About Safe-Guard Products International

Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading provider of vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries. The company develops, markets and administers the highest-quality programs and matches them with unparalleled customer service, advanced technology solutions and industry-leading sales and marketing. Safe-Guard is a proud partner to top retailers, original equipment manufacturers (OEMs) and independent agents across the United States and Canada. Visit for more information.

Atlanta, GA, November 7, 2022 – Safe-Guard Products International, LLC, the leading provider of branded protection products for the automotive, RV, powersports and marine industries, is celebrating its 30th anniversary. The company is focused on closing out a strong year with plans for additional growth in 2023.

From its founding in 1992, Safe-Guard has dramatically grown and adapted each decade in business. The company continues to lead the industry with relevant and timely products to match customer and consumer demand, while also keeping an eye on the future and what may be needed as the industry evolves. A small team of 22 agents administering 19,000 theft protection contracts in 1992 has matured into a workforce of over 700 and more than five million contracts annually throughout the US and Canada.

“After joining the company in 2008, I think many of us had an idea of where this company could go,” said Safe-Guard CEO Randy Barkowitz. “However, it is a testament to our employees, management team and customers that we have continued to realize the sustained growth and level of success we have achieved over the last 30 years. I’m proud to work alongside our talented team of professionals.”

Between inception and 2008, many of Safe-Guard’s core products were launched and partnerships with key OEMs, agents, dealers and financial service companies were critical to the company’s maturation. Over the course of the subsequent 15 years, key hires and additional partnerships with clients and industry giants like GM Financial, Hyundai Capital, Nissan Canada and AutoNation have propelled Safe-Guard’s growth.

Executive leadership has been instrumental in exceeding growth goals while advancements in technology and innovation remain a driving force behind the company’s product offerings.

“As we expand our footprint with new clients and dealers, our focus will remain on offering innovative business solutions that help those most important to us sell efficiently and providing desired and valuable training and coverage that will strengthen the relationships our customers have with their stakeholders,” added Barkowitz.

Today over 130,000 claims are processed each month for more than 65 brands powered by Safe-Guard Products, protecting over 40 million consumers throughout North America.


About Safe-Guard Products International

Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading provider of vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries. The company develops, markets and administers the highest-quality programs and matches them with unparalleled customer service, advanced technology solutions and industry-leading sales and marketing. Safe-Guard is a proud partner to top retailers, original equipment manufacturers (OEMs) and independent agents across the United States and Canada. Visit for more information.

Atlanta, GA, August 22, 2022 – GM Protections, LLC (“GM”), a subsidiary of GM Financial, has selected Safe-Guard Products International, LLC, the leading provider of branded protection products for the automotive, RV, marine and powersports industries, as they work together to provide an enhanced, complete added protection solution for Chevrolet, Buick, GMC and Cadillac dealers.

“GM Protection will underwrite vehicle protection products on most GM vehicles while enhancing the offering with Safe-Guard products specifically developed for our brands,” said Matt St. Charles, senior vice president and business leader of GM Protection. “This is part of our strategy to increase customer satisfaction and loyalty and help drive retention to our dealer network for any future service needs.”

Working in collaboration, the parties will develop the new enhanced suite of products with program introduction to the dealer networks beginning Q4 2022. GM Financial supports over 4,000 automotive dealerships across the U.S.

The offering will include a complete suite of fully branded protection products, as well as dealer business development resources from a dedicated GM Protection team; on-demand retail training and development; enhanced sales and marketing content; technology platforms and integrations to help dealers sell, manage and optimize their F&I business; and best-in-class customer service and claims administration. A private label program providing vehicle protection products for nonbrand vehicles will also be made available for network dealers.

“Our relationship with Safe-Guard is a significant collaboration that will provide additional value to our customers and will improve the business for our dealers,” said St. Charles.

“Safe-Guard is excited to support GM dealers and help drive F&I performance with our complete solution,” said David Pryor, president of Safe-Guard. “Our unique combination of more OEM protection product programs than any other provider plus our solution for dealer groups allows us to deliver a one-stop, complete solution for GM dealers. We look forward to helping drive business and customer retention for Chevrolet, Buick, GMC and Cadillac dealers.”

“Safe-Guard’s expertise is creating fully branded customer-focused products, value-based dealer business solutions and data-driven sales and business development,” said Randy Barkowitz, chief executive officer of Safe-Guard. “We are excited to launch this solution with GM Protection and support a world-class customer and dealer experience for these brands.”

Based in Atlanta, Georgia, Safe-Guard Products manages protection product programs for over 65 strategic partner brands across the U.S. and Canada, offering a full suite of protection products and dealer business solutions in the automotive, RV, marine and powersport industries. More than 40 million consumers are protected under added protection contracts by Safe-Guard.

About GM Financial

General Motors Financial Company, Inc., is the wholly owned captive finance subsidiary of General Motors Company and is headquartered in Fort Worth, Texas. For more information, visit

About Safe-Guard Products International, LLC

Founded in 1992 and based in Atlanta, Safe-Guard Products International, LLC, is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries. The company develops, markets and administers programs on behalf of clients, backed by industry-leading sales and marketing, advanced technology solutions and comprehensive customer service. Safe-Guard is a proud partner to original equipment manufacturers (OEMs), top retailers and independent agents across the United States and Canada.

Mississauga, ON, May 13, 2022 – Safe-Guard Products International, LLC, the leading provider of branded protection products for the automotive, RV, powersports and marine industries, today announced Andre Ramgattie has joined the company as the national director of account management and business development for Safe-Guard Canada, Ltd., effective immediately.

Ramgattie brings nearly fifteen years of automotive experience with him to Safe-Guard Canada, having started his career in corporate roles for Honda Canada and Volvo Cars Canada, and then in retail covering used, leasing, F&I and sales roles. Prior to joining Safe-Guard, Ramgattie spent nine years working in sales operations and market intelligence for a major finance and insurance provider. At Safe-Guard, Ramgattie will focus on building relationships with existing clients and partnering with David Wilke, national sales director, to grow Safe-Guard Canada’s client roster and drive retail sales.

“We are thrilled to have Andre join Safe-Guard Canada as the national director of account management and business development,” said David Pryor, president of Safe-Guard. “Andre’s extensive experience within the automotive world across retail, corporate and the F&I provider space will prove to be a big asset in leading and serving Safe-Guard’s current clients. We’re excited to have Andre as a part of our team as we continue to deliver full-service, branded solutions and drive sales performance for our client and dealer partners.”

“Andre’s real-world experience from retail to corporate, combined with his data-driven sales expertise, will truly benefit our retail and client partners,” said John Stewart, EVP OEM field sales and training for Safe-Guard. “Andre’s experience and leadership will help us to further accelerate performance for Safe-Guard partners.”

Ramgattie graduated with a BBA in automotive from Georgian College and obtained his EMBA from the Telfer School of Management, University of Ottawa.

About Safe-Guard Products Canada

Founded in 2001 and based in Mississauga, Ontario, Safe-Guard Products Canada is the leading provider of branded vehicle protection products in the finance and insurance space to the automotive, RV, marine and motorcycle/powersports industries. The company develops, markets and administers the highest-quality programs and matches them with industry-leading marketing, dedicated sales and training, advanced technology solutions and comprehensive customer service. Safe-Guard is a proud partner to original equipment manufacturers (OEMs), top dealer groups and retailers across Canada. For more information, please visit