Purpose-Built
for Success

As the foremost provider of customized protection products for the automotive, powersports, RV, and marine industries, our purpose-designed platform offers innovative solutions that enhance partnerships.

Our Mission & Vision"

Mission: We provide products and solutions to the motor vehicle industry that protect consumers from the perils of ownership.

Vision: A worry-free ownership experience.

Our Values

At Safe-Guard, our core values are more than just words; they are deeply embedded in our company's culture.

Commitment

Take responsibility; commit and deliver.

Integrity

Act with integrity and do the
right thing.

Diversity

Embrace diversity.

Customer-Centric

Strive to understand and fulfill our customers' needs.

Leadership

Be inspirational.

Innovation

Foster creativity and drive change.

Collaboration

Collaborate and work in unity.

Expertise

Pursue personal growth and continuous learning.

Our Story

Over the past three decades, Safe-Guard has transformed from a conventional third-party administrator into a next-generation Protection Products Platform, providing comprehensive, scalable, and innovative protection products and solutions.
1992
Safe-Guard Products International was established on the principle of delivering world-class automotive protection products.
1998
Collaborated with AutoNation to offer branded solutions, field support, and programs to serve customers and foster growth.
2001
Expanded into the Canadian market with lease protection products. Currently, Safe-Guard Canada protects over 260,000 customers.
2003
Formed a partnership with our inaugural automotive original equipment manufacturer (OEM).
2006
Entered the RV industry through our partnership with Camping World
2007
Launched Safe-Guard University, a modern, comprehensive, and innovative F&I training program.
2007
Ventured into the powersports industry.
2008
Sold our inaugural marine protection product.
2009
Announced partnership with Carmax
2013
Partnered with Hyundai Capital America to launch a full-suite of protection products
2015
Launched suite of protection products for Nissan Canada
2014
Partnered with Toyota Financial Services to launch a full suite of protection products
2017
Launched a full-suite of protection products for Volkswagen Financial Services
2021
Launched our initial electric vehicle protection product, responding to the expanding market of EV owners.
2023
Acquired Dealer Solutions and Design to broaden our services, extending beyond the Finance & Insurance (F&I) department of auto dealerships.
2024
Opened call center in Greenville, South Carolina

Pioneering Leadership

Safe-Guard’s executive team comprises visionary leaders and seasoned experts in the automotive and vehicle protection industries. To excel in a competitive arena, our leadership fosters a culture of excellence, striving continuously to develop comprehensive, scalable, and innovative protection products that set the standard in our industry.
Randy Barkowitz

Randy Barkowitz

Executive Chairman
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Randy Barkowitz

Executive Chairman

Randy Barkowitz has more than 16 years of executive leadership experience in the extended protection product space. Randy has been leading Safe-Guard since 2008 when he joined as CFO. He was named CEO of Safe-Guard Products in 2011 and is responsible for the strategic direction of the company. Prior to joining Safe-Guard, Randy served as President of Warranty Corporation of America and COO of Asurion Extended Warranty. Randy was named Executive Chairman in 2024.

David Pryor

David Pryor

President & Chief Executive Officer
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David Pryor

President & Chief Executive Officer

David Pryor joined Safe-Guard in 2013, bringing with him over 15 years of automotive OEM experience to benefit our clients. Prior to his tenure at Safe-Guard, David was at the helm of the Jaguar brand in North America. Earlier, he held the position of Vice President of Marketing at Porsche Cars North America. His diverse experience in the automotive industry spans marketing, product development, finance, aftersales, and CRM. Leveraging his extensive automotive and OEM background, David is responsible for account management, product management, business development, and marketing at Safe-Guard.

Darin Cline

Darin Cline

Chief Operating Officer
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Darin Cline

Chief Operating Officer

Darin Cline joined Safe-Guard in 2024 as Chief Operating Officer. Darin is responsible for leading Safe-Guard’s day-to-day operations including call center operations, claims administration, contract processing, and supply chain management. With over 20 years of financial services experience, he has worked in strategic management, business development, and daily operations in both corporate and startups. Prior to joining Safe-Guard, Darin held leadership roles at Capital One and Goldman Sachs.

Kaizer Siraj

Kaizer Siraj

Chief Information Officer
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Kaizer Siraj

Chief Information Officer

Kaizer Siraj became a part of Safe-Guard in June 2012 as Chief Information Officer, responsible for the oversight of Safe-Guard’s Protection Products Platform and technology-driven solutions. With more than 22 years of expertise in information technology, Kaizer's experience encompasses strategic planning, acquisition and integrations, customer care, and marketing. He has spearheaded global implementations, product launches, and managed software development centres across Asia, Europe, and the Americas. His experience includes C-level leadership roles in companies within the wireless and warranty/insurance sectors.

Sylvia Taylor

Sylvia Taylor

Chief Human Resources Officer
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Sylvia Taylor

Chief Human Resources Officer

Sylvia Taylor, an experienced HR professional, joined Safe-Guard Products International in 2013 as the Senior Vice President of Human Resources. With a diverse work background, Sylvia has operated in various U.S. and international environments, including for The Weather Channel, AutoTrader.com, General Motors, PepsiCo, ExxonMobil, and Target. Sylvia is an active member of the Human Resources Leadership Forum (HRLF) and has served on the executive advisory board of the National Association of African Americans in Human Resources (NAAAHR). Recognized for her achievements, Sylvia has been honored with several awards, including being named one of the Top 10 Breakaway Leaders by the Global Human Resources Leadership Summit and receiving the Most Powerful and Influential Woman award from the National Diversity Council. Additionally, she was recognized as one of the Top Influential Women in Corporate America by Savoy Magazine.

Joe Zhang

Joe Zhang

Chief Financial Officer
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Joe Zhang

Chief Financial Officer

Joe Zhang has been Safe-Guard’s Chief Financial Officer since 2024. At Safe-Guard since 2013, he previously served as Vice President of Strategy and Analytics where he led sales analytics, corporate development, and strategic planning, contributing to key milestones, such as the acquisition of Dealer Solutions and Design. With expertise in finance and strategy, Joe focuses on fostering strategic alignment across departments and ensuring operational excellence. Committed to innovation and growth, he leverages Safe-Guard’s strong financial foundation to deliver exceptional value to partners and customers.

Damon Wiener

Damon Wiener

General Counsel
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Damon Wiener

General Counsel

Damon Wiener has been with Safe-Guard since 2007, serving as Senior Vice President and General Counsel. With over two decades of experience in the insurance and warranty sector, Damon began his career as an enforcement attorney for Georgia Insurance and Safety Fire Commissioner John W. Oxendine. He has since held various legal roles supporting both underwriter and administrator aspects of the finance & insurance industry. Leveraging his industry knowledge, Damon heads the Legal and Compliance Department and is actively involved in various industry associations. He played a key role in establishing the Motor Vehicle Protection Products Association (MVPPA), where he currently serves as President. Additionally, he is an active member of the Service Contract Industry Council (SCIC) and the Guaranteed Asset Protection Alliance (GAPA), and serves as a board member with the Consumer Credit Industry Association (CCIA).

Alen Gong

Alen Gong

Chief Risk Officer
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Alen Gong

Chief Risk Officer

Alen Gong, Safe-Guard’s Chief Risk Officer, has been with the company since 2016, driving the modernization of its Risk Management function. Previously serving as chief actuary, he ensured the sustainability and performance of Safe-Guard’s protection products portfolio. In his new role, Alen leverages his expertise in actuarial science, financial risk management, and the F&I industry to strengthen risk mitigation strategies. He also leads data governance efforts, utilizing Safe-Guard’s industry-leading data to support innovation and client growth.

Grow with Us

Ready to advance your career? At Safe-Guard, we believe that outstanding individuals, diversity, and innovation are key to our success. We seek energetic, entrepreneurial, and empathetic people to join our team, helping them elevate their careers to new heights with us.
Resources

Enhance Your F&I Performance

Utilize our resources to learn how to improve your sales and service performance, maximize the benefits of our Protection Products Platform, and stay updated on the latest industry trends.
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