Privacy Policy

Safe-Guard Products International, LLC
Updated on 01/01/2024

At Safe-Guard Products International, LLC (referred to as “We,” “Us,” or “Our”), we prioritize the protection of your privacy because we value you as a customer (referred to as “You” or “Your”). Your privacy is of utmost importance to us, and we want you to have full knowledge of how we collect and utilize your information. With this notice, we aim to provide you with transparency regarding our privacy policies and practices, ensuring the safeguarding of your nonpublic personal information (“NPPI”) in accordance with relevant laws and regulations. Kindly review this information carefully.

1. Our Privacy Policies and Practices

Our privacy policy is published for Your review as a part of Our effort to inform You of Our principles and practices regarding Your NPPI. In order to provide the most beneficial services to You, We use the NPPI We collect about You to assist in the administration of Your product agreement; any related claims, cancellations, and transfer requests You may require; and to offer You other services or products that may also suit Your needs.

We collect, use, and share NPPI when necessary to conduct Our business, to advise You of Our products and services, and to provide You with beneficial customer service. We may collect and maintain several types of NPPI needed for these purposes including, but not limited to, information:

  1. Information You provide on Your application(s) and forms;
  2. Obtained from Our website(s);
  3. Information regarding Your transactions with Us or others;
  4. Information We receive from consumer reporting agencies or insurance support organizations, which may retain and disclose it to others.

We do not sell Your NPPI . Other than as described in Section 2, We do not share Your NPPI without Your prior written authorization.

We require, in accordance with any applicable law, any person or organization providing services on Our behalf to protect Your NPPI. We afford Our former customers the same privacy protections as existing customers with respect to the use or disclosure of their NPPI. We do not discriminate against any consumer for exercising their applicable privacy rights.

A. Types of Information We May Collect and How We Collect It

We collect, use, and share NPPI when necessary to conduct Our business, to advise You of Our products and services, and to provide You with customer service and product agreement administration. We may collect and maintain several types of NPPI needed for these purposes, such as:

  • NPPI collected from You on applications for Our products, on other product- or claim-related forms, through telephone or in-person interviews, and from Our customer service representatives, such as Your name, address, telephone number, vehicle, and household information.
  • NPPI collected from Your transactions or experiences with Us or others, such as Your payment history, underwriting, and claim information.
  • NPPI from Your lienholder, primary insurance provider, automotive dealership, or repair center.

B. How We Use Information We Collect

We use the NPPI We collect about You to assist in the administration of Your product agreement(s); any related claims, cancellation, or transfer requests; and to offer You other services or products that may suit Your needs.

2. Transparency in Data Sharing

We may share some NPPI We collect about You with Our affiliates, a dealership, or other third party that marketed or sold the product to You; insurance companies that provide financial security for Our products; or nonaffiliated third parties as required or permitted by law. For example, Your NPPI may be shared with Our affiliates and nonaffiliated third parties, to the extent necessary to effect, administer, enforce, service, or process Your product agreement, claim, transfer, or cancellation transactions or any other transactions between You and Us. Also, We may share Your NPPI with third parties involved in the marketing or sale of Your product to You, as well as third parties engaged to perform actuarial or other consulting services in the furtherance of transactions between You and Us. 

We may additionally share Your NPPI with: (i) regulators and law enforcement when permitted or required by law; (ii) third-party service providers when it is necessary to allow them to provide services for Us in relation to Your product; (iii) persons who perform marketing services on Our behalf; and (iv) others with whom We have joint marketing agreements. We may also share Your NPPI with consumer reporting agencies and other entities as needed to handle Your claim and to protect against fraud and unauthorized transactions.

We may share Your NPPI with Our affiliates without Your prior written consent, except where prohibited by state or federal law.

 3. Keeping Your Information Safe

In order to protect the safety of Your NPPI, We maintain physical, technological and procedural safeguards in accordance with applicable laws and regulations. We limit access to Your NPPI to only those entities that need the information to perform their responsibilities or services in connection with Your product agreement(s) or any other transactions between You and Us.

4. Your Right to Access Stored Information

We strive to maintain the accuracy of Your information that We have, and therefore, upon Your request, We will provide You with access to Your personal information (including Your NPPI) stored in Our files and records. You have the right to request in writing that We correct, amend, or delete any of Your information. If We are unable to verify and approve Your request to correct, amend, or delete the information, We will notify You of the reason. We will provide You with the opportunity to file a written statement of the dispute with Us, which We will include in any further disclosure of the information that We make.

You or Your authorized agent may submit a request using the contact information in Section 5. Please include Your contract purchase and vehicle information for verification. Authorized agents must also provide written consent from the consumer.

5. How We Keep You Up to Date with Our Future Privacy Notices

This privacy policy is in effect as of January 1, 2024. You can receive a printed copy of Our current privacy policy by writing to Safe-Guard Products International, LLC, Attention: Legal and Compliance Department, Two Concourse Parkway, Suite 500, Atlanta, GA 30328

For inquiries or requests regarding Our privacy policy, contact us by email at [email protected] or by phone at Our dedicated privacy line 1-833-531-8958. Consumers with disabilities can contact us for assistance in accessing the policy in an alternative format.

This notice of Our privacy policy is also provided on behalf of the following affiliated companies of Safe-Guard Products International, LLC:

  • Safe-Guard Warranty Corporation
  • Safe-Guard Canada Ltd.
  • SG Direct, Inc.