We're Setting the Standard.
Again.
For three decades, Safe-Guard has supplied branded, comprehensive solutions fostering long-term customer loyalty and propelling business growth for partners in Canada's automotive industry. Discover the advantages of our platform by collaborating with the true industry leader.
Reliable Protection Your Customers Can Trust
Our top-of-the-line automotive protection products are crafted to shield modern vehicle owners from the financial burdens of unforeseen mechanical issues, cosmetic damages, and more.
Offer all-encompassing coverage and elevate customer satisfaction with our integrated platform.
Vehicle Service Protection
Electric Vehicle Service Protection
Certified Pre-Owned VSP
High-Kilometrage Vehicle Service Protection
Guaranteed Asset Protection
SG Connect
Prepaid Maintenance
Precision Care
Lease-End Protection
Tire Protection
Tire & Wheel Protection
Key Protection
Dent Protection
Windshield Protection
Appearance Protection
Roadside Assistance
Alert Emergency Notification
Theft Protection
Identity Theft Protection
Results-Oriented Training & Sales Support
Frequently Asked Questions About Auto Protection Products
Have questions about auto protection options? Find answers to common auto protection questions here
To achieve success in Canada's highly competitive automotive sector, partners distinguish themselves by providing branded protection programs that not only generate sustainable revenue but also boost customer loyalty.
Achieving this balance is challenging, but our expert team assists our Canadian automotive partners in reaching this goal by offering superior branded protection products and the necessary support to launch and sustain effective programs. From custom reinsurance solutions to eCommerce and training, our platform is poised to transform your business.
We do more than offer protection plans; we equip F&I professionals with the resources to spark scalable and sustainable business growth. Our solutions range from actionable data insights to comprehensive, branded marketing services, aligning with the top automotive brands in Canada. Add in our dedicated, attentive customer service, and you have a recipe trusted by over 65 leading OEMs and thousands of dealerships throughout North America.
We have various product lines to assist our partners in reinforcing their status as a reliable source that prioritizes their customers' interests.
Protection options include:
- Vehicle Service Protection
- Electric Vehicle Service Protection
- Tire Protection
- Roadside Assistance
- Key Protection
- Guaranteed Asset Protection
- Prepaid Maintenance
- Dent Protection
- And moreā¦
Contact us today so we can help you build a protection product program thatās right for your needs.
To support the electric vehicle revolution, we provide specialized protection products designed for electric vehicles and their owners. Our offerings include comprehensive VSC plans covering all major systems, including EV-specific components; options targeting specific EV battery improvements; and extended maintenance plans
Safe-Guard University (SGU) delivers top-tier training programs that enable finance managers and automotive professionals to excel by enhancing their skills in customer engagement. Our training fosters heightened awareness and sales expertise, leading to enduring relationships and consistent repeat business. Training opportunities include sessions at our numerous facilities across North America, bespoke online modules, or direct training on the showroom floor or in the F&I office. Learn from experts to craft your own success story.